CENTER STORE

SunnyD returns with Gen Z focused campaign

BY DSN STAFF

SunnyD is back and better than ever.

The Stamford, Conn.-based company, which is part of the Harvest Hill portfolio of brands, just unwrapped its new campaign focused on garnering the attention of tweens and teens between the ages of 13-to-18, otherwise known as Generation Z.

SunnyD’s new refocus involves unveiling a fresh take on its classic logo, a new website, renovated social media channels, and a new campaign created by award-winning independent shop Terri and Sandy.

“SunnyD is truly one-of-a-kind, and it’s time to share its originality with a whole new generation by celebrating that group’s own originality,” John LeBoutillier, president and chief executive officer of Harvest Hill, said. “SunnyD’s taste is second to none, bursting with flavor, and has a huge appeal to Gen Z, a group that appreciates what makes brands like ours distinct, and knows to drink to their own beat.”

The campaign will kick off with spots across national and local television, as well as on streaming video, social platforms on such properties as MTV, VH1, Spotify, Pandora, YouTube, Hulu, Bravo, Lifetime, Unimas and Galavision, the company said.

At the center of the campaign is a spot titled Boldly Original, which also serves as the brand’s new tagline. Brazilian directing team Alaska produced several ad spots and digital content, featuring a cast of diverse teens who embody originality. Also included in the spots is the track “Scooby Doo Pa Pa” from DJ Kass.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
CENTER STORE

Jersey Tomato brings lower sodium line to retail shelves

BY DSN STAFF

Jersey Tomato is bringing lower sodium tomato sauces to consumers,

The brand, which focuses on the creation of sauces and salsas that are made with 100% New Jersey tomatoes, announced that its new line would be available at select Walmart Supercenters and Neighborhood stores across the nation.

The three new varieties available at the retailer include marinara, tomato basil and spicy.

“We are thrilled to partner with the largest retailer in the world,” Dave Stoff, founder and chief executive officer of Jersey Tomato, said. “This demonstrates that people everywhere are looking for high quality, low sodium sauces that actually taste amazing. We use only premium quality New Jersey tomatoes grown by family farms in Swedesboro and Vineland, New Jersey that are certified ‘Jersey Fresh.’ New Jersey tomatoes rank No. 1 in quality and taste, and our sauces deliver that ‘taste of summer’ experience that our customers are looking for. Thank you Walmart for your partnership and we look forward to building a successful relationship over the years.”

Each of the sauces from the brand contains 60% less sodium and 25% lower fat. The lower sodium is attributed to the New Jersey tomato, which contains less sodium than other tomatoes, the company said.

Jersey Tomato’s sauces are also currently available at such retailers as Kroger, Ralphs, Fred Meyer, QFC, Harris Teeter, Giant, ShopRite and Winn-Dixie.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
CENTER STORE

Skippy fruit bites pack on the peanut butter

BY DSN STAFF

Skippy is changing the way consumers eat peanut butter and fruits together.

The Austin, Minn.-based company, which is part of Hormel’s portfolio of brands, unveiled its new P.B. Fruit Bites. Each of the snacks features bite-sized dried fruit that’s covered in a coating of Skippy’s peanut butter.

“We took the classic peanut butter and jelly flavor and created a convenient, on-the-go snack, combining the undeniably smooth taste of Skippy peanut butter and real dried fruit,” Aly Sill, brand manager at Hormel Foods, said. “We are thrilled to introduce Skippy P.B. Fruit Bites as the next member of the iconic Skippy peanut butter family of products and a perfect snack for peanut butter and jelly lovers across the country.”

The treats come in strawberry-flavored dried cranberry and dried grape varieties, which are packaged in 4-oz. resealable pouches. Both snacks retail from $3.29 to $3.69 and can be found in select retailers across the country.

Further information on the line can be found on the company’s website or on its Facebook, Twitter and Instagram pages.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?