Stop & Shop, Giant Food partner with Edy's Dibs in fight against childhood cancer

4/21/2009

OAKLAND, Calif. Stop & Shop and Giant Food have teamed up with Edy's Dibs bite-sized snacks to help fight childhood cancer. Consumers will be able to enjoy free Dibs while donating to Triple Winner charities during a fundraising day on Saturday, May 2, to benefit local cancer research centers throughout Massachusetts, Connecticut, Rhode Island, New York, New Jersey, Washington DC, Maine, Maryland and Virginia.

Consumers who donate $1 will receive a free Dibs snack bag and a Triple Winner scratch-off ticket, which will offers a chance to win free products, prizes and up to $10,000 cash. Consumers who donate $3 will receive the free snack bag, a limited edition Triple Winner keepsake and three Triple Winner scratch-off tickets.

Stop and Shop and Giant will donate 100% of the money raised during the event to benefit the Triple Winner charities providing children's cancer research and treatment. Proceeds from New England-area Stop & Shop stores benefit The Jimmy Fund, New York and New Jersey stores' proceeds go to the Department of Pediatrics at the Memorial Sloan-Kettering Cancer Center, and Giant stores' proceeds will benefit The Sidney Kimmel Comprehensive Cancer Center at Johns Hopkins Medicine and The Children's Cancer Foundation. In addition, a $25,000 donation to these same Triple Winner charities will be made by Edy's from sales of it's specially marked, limited edition Dibs Nestle Crunch bite-sized snack bag singles, available only at all Stop & Shop and Giant stores beginning April 10, until supplies last.

"We are proud to partner with Edy's and Stop & Shop," said Paul A. Meyers, vice chairman of the Department of Pediatrics at Memorial Sloan-Kettering Cancer Center. "With their support, we can continue the development of new, more effective treatments for childhood cancers, reducing side effects and improving the outcome for every child."

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