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Stok enlists Lil Jon for new campaign

BY DSN STAFF

Stok, a line of cold brew coffee, has enlisted the help of rapper Lil Jon for a new campaign.

The Stok Hype Experience, which is a personalized music video focused on getting consumers pumped, can be customized on the company’s website to include personal names and activities.

“At Stok, we never take ourselves too seriously,” Lindsey Morgan, director of marketing for Stok, said. “We craft cold brew coffee that’s not only deliciously smooth, but also inspires motivation to pump up the day. Lil Jon is the perfect partner for us to bring the hype!”

Created by creative agency Fallon, the full video experience can be seen on the company’s website where further product information also is available.

“I’ve gotten people hyped my whole career,” Lil Jon said. “It’s cool to be partnering with a brand that wants to motivate and energize folks…especially in such an epic way!”

Stok’s Cold Brew products are currently available nationwide at such retailers as Acme, ShopRite and Walmart. The brand also is encouraging consumers to join in on the conversation by using the #StokYourself hashtag on social media.

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Stonyfield Organic’s snack packs eliminate the need for spoons

BY DSN STAFF

Stonyfield Organic is diving into the popular snack pack trend.

The Londonderry, N.H.-based company unveiled three new additions that feature a duo of organic low-fat yogurt and either graham crackers or pretzels for dipping.

“With back to school just around the corner, our Snack Packs give families another nourishing, easy snacking option they can trust,” Natalie Levine, Stonyfield’s brand director, said. “The dippable format makes eating on the go a little tastier and more importantly for busy parents and kids, a lot more convenient — whether it’s in a lunchbox, on the sports field, or as an after-school snack.”

Joining the brand’s lineup is the Strawberry Lowfat Yogurt and Graham Crackers, Chocolate flavored Lowfat Yogurt and Graham Crackers and the Chocolate flavored Lowfat Yogurt and Pretzels.

Each of the brand’s new offerings is made without the use of toxic persistent pesticides, artificial hormones, antibiotics and GMOs.

Stonyfield’s snack packs are now available at such locations as Kroger, Hannaford, Market Basket and Wakefern for the suggested retail price of $2.29.

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Pepsi, Bryce Vine bring back Sound Drop platform

BY DSN STAFF

What’s old is new again.

Pepsi announced that it’s the Sound Drop Platform, which was created to provide emerging artists with a stage to promote their stories, would be returning with pop and hip-hop artist Bryce Vine.

“I’m really excited to be a part of The Sound Drop — for a musician, working with Pepsi is unreal,” said Bryce Vine. “The Sound Drop has featured some amazing artists, like my friend Max who I’m touring with this year, so it’s really an honor to be joining The Sound Drop family. I can’t wait for everyone to see my episode with the crazy talented Andie Case covering some of my favorite songs. We shot it in L.A., which is where I live so that was pretty cool.”

Vine, who’s “Drew Barrymore” single has risen up the charts, will be joining the platform and its all-star roster of artists who were featured including Alessia Cara, Bebe Rexha, Khalid, James Arthur, Jidenna, Lukas Graham, Max and Tinashe.

“Pepsi has always been a huge supporter of music and The Sound Drop platform allows us to support emerging talent in a visibly impactful way,” Emma Quigley, head of music at PepsiCo, said. “Bryce Vine is an incredible talent and connecting him to millions of new fans as our next Sound Drop artist and becoming part of Bryce’s journey is incredibly rewarding. The Sound Drop has proved to be tremendously successful, with the platform generating more than 1.6 billion impressions since launch and the custom content from our previous eight artists garnering over 43 million video views across Facebook and YouTube to date, reinforcing our decision to continue with the platform and to keep providing our artists with unprecedented opportunities.”

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