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Sparkling Ice intros limited-edition mystery flavor

BY Gisselle Gaitan

Sparkling Ice is raising the stakes by introducing a new limited-edition mystery flavor, and an accompanying social media sweepstakes.

The #WhatTheFlavorSweeps allows consumers to cast their flavor guesses and be entered for a chance to win over $45,000 worth of prizes.

Sparkling Ice’s Mystery Flavor, will be available in retailers nationwide in May through the end of July. Wrapped in blue and red packaging, it contains a question mark inside the brand’s signature three-dimensional ice cube.

“We’re always looking for new ways to engage with our consumers, and with the launch of a new Mystery Fruit Flavor, we’re adding an element of surprise to our fun-loving brand,” Chris Hall, CEO of Talking Rain Beverage, said. “With the launch of our What The Flavor Sweepstakes, we’re eager to hear the guesses from our fans. Those with detective palates and who guess correctly will have a chance to win one of our exciting prizes.”

The Preston, Wash.-based company’s new flavor addition is a clear carbonated beverage that contains zero calories and sugars. It’s also made with antioxidants and vitamins, the company said.

Prizes consumers can enter to win range from an all-expense paid VIP trip to a music festival in April 2019, to a Bose Sound System, Sonos Wireless Speakers, iTunes gift cards, a year of free Spotify and more.

To participate in the contest, those interested can visit Sparkling Ice’s Facebook page.

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Blast from the past: Zima returns to shelves

BY DSN STAFF

The ‘90’s are back with a vengeance and Zima is joining the nostalgia train by jumping right back on the shelf.

After debuting in 1994, the Chicago-based brand offered consumers a beverage that inspired countless other before disappearing from stores in 2008, the company said.

“Last summer, Zima was the ultimate comeback kid,” Dilini Fernando, senior marketing manager of innovation, said. “People were picking up a six-pack to relive their ’90s memories, to stock up for theme parties, or to just see what all the fuss was about. So, when it was time to decide if we were going to bring it back, we thought ‘why wouldn’t we?’”

2018 marks the return of Zima, but it’s not coming back alone. The brand is bringing with it Z2K, which means that beverage will be disappearing from shelves once again in a matter of time.

“Everyone needs to try Zima once — it is a novelty. If it’s not for the crystal-clear appearance and familiar citrus taste, it’s the iconic fluted bottle. So, if you didn’t get your hands on a six-pack last year, now is the time to see what all the hype is about and stock up,” Fernando said.

Zima is encouraging fans to showcase how they’re preparing for the end by using the hashtag #Z2K or by using Snapchat geo filters that will be popping up in mysterious places across the country.

To purchase the beverage, consumers should visit the company’s website for a store locator.

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Kellogg’s adds berries to Froot Loops

BY Gisselle Gaitan

Fans of Froot Loops are in for a berry-flavored treat.

The Kellogg’s-owned brand announced that for the first time in 10 years, it would be introducing a new flavor to the product line.

Featuring a new taste and shape, the Wild Berry Froot Loops contain a purple star and mix of blue, red and green loops.

“Our colorful loops are both beloved and iconic, and now fans will have a new way to do ‘Whatever Froots their Loops’ throughout the day,” Teresa Lindsey-Houston, senior marketing director for Kellogg’s Morning Foods, said. “New Kellogg’s Wild Berry Froot Loops delivers a wild new fruity taste experience that bursts from the box, no matter when or where it’s opened.”

The cereal’s balance of tangy and sweet berry flavors gives way to a fruity flavor that offers consumers a colorful experience, the company said. In addition, the Battle Creek, Mich.-based brand will be offering consumers various ways to express “Whatever Froots Your Loops” with a fashion capsule collection set to debut later in the summer.

Kellogg’s Wild Berry Froot Loops will be available nationwide at all major retailers and grocery stores for the suggested retail prices of $4.69 and $5.79.

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