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Sparkling Ice intros limited-edition mystery flavor

BY Gisselle Gaitan

Sparkling Ice is raising the stakes by introducing a new limited-edition mystery flavor, and an accompanying social media sweepstakes.

The #WhatTheFlavorSweeps allows consumers to cast their flavor guesses and be entered for a chance to win over $45,000 worth of prizes.

Sparkling Ice’s Mystery Flavor, will be available in retailers nationwide in May through the end of July. Wrapped in blue and red packaging, it contains a question mark inside the brand’s signature three-dimensional ice cube.

“We’re always looking for new ways to engage with our consumers, and with the launch of a new Mystery Fruit Flavor, we’re adding an element of surprise to our fun-loving brand,” Chris Hall, CEO of Talking Rain Beverage, said. “With the launch of our What The Flavor Sweepstakes, we’re eager to hear the guesses from our fans. Those with detective palates and who guess correctly will have a chance to win one of our exciting prizes.”

The Preston, Wash.-based company’s new flavor addition is a clear carbonated beverage that contains zero calories and sugars. It’s also made with antioxidants and vitamins, the company said.

Prizes consumers can enter to win range from an all-expense paid VIP trip to a music festival in April 2019, to a Bose Sound System, Sonos Wireless Speakers, iTunes gift cards, a year of free Spotify and more.

To participate in the contest, those interested can visit Sparkling Ice’s Facebook page.

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