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Snickers swaps crunchy for smooth with new launches

BY DSN STAFF

Fans of Snickers are in for a real treat.

Starting in 2019, lovers of everything sweet will be able to get their hands on the latest innovation from the brand, which replaces its classic crunch with something much smoother.

The new Creamy Snickers are to feature everything the brand has become synonymous for — caramel and a milk chocolate covering — alongside the addition of several kinds of nut butters.

The Hackettstown, N.J.-based brand, which is part of Mars portfolio, will be introducing consumers to three new products — almond butter, peanut butter and maple almond butter Snickers.

“For nearly a century, fans have made the classic Snickers bar an icon with its satisfying layers of nougat, caramel and signature peanut crunch,” Josh Olken, brand director at Snickers, said. “We listened to our consumers’ desires for new tastes like almond butter and paired it with an innovation on texture. With Creamy Snickers bars, our fans can discover new tastes, and can now get Snickers satisfaction in both crunchy and smooth.

Creamy Snickers will hit local food, mass, convenience, and drug stores in January 2019, and come in single, share and stand up pouch sizes. Further information on the new launches can be found on the brand’s website and social media accounts.

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