CENTER STORE

Smirnoff’s spiked sparkling seltzer goes the rosé way

BY Gisselle Gaitan

Rosé season is almost in full swing, and another brand has joined the growing trend of incorporating the drink into their lineup.

Smirnoff unveiled its new spiked sparkling seltzer raspberry rosé, which contains 90 calories per 12-oz. serving.

“America’s love affair with rosé is still going strong so our raspberry rosé is a natural addition to our hard seltzer portfolio,” Krista Kiisk, brand director of Flavored Malt Beverages, said. “Whether you’re someone who enjoys a crisp cocktail with dinner or you’re looking for the perfect summer drink, at 90 calories and 1 carb the marriage of raspberry rosé flavor with the refreshing taste of spiked seltzer is guaranteed to be a crowd pleaser.”

The beverage blends together the taste of a malt beverage with raspberry and rosé flavors, and contain no sugar or artificial sweeteners, the Norwalk, Conn.-based company said.

Smirnoff’s spiked sparkling seltzer raspberry rosé contains 4.5% alcohol by volume and carries a suggested retail price of $8.99 for a six-pack of 12-oz. slim cans. Further information can be found on the company’s website.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

What area is your company focused most on in 2019?
  • Add your answer