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SkinnyPizza announces its launch into the freezer aisle

BY DSN STAFF

SkinnyPizza, a brand best-known for its build your own pizza shops, has made its debut in the freezer aisle of several retailers.

“SkinnyPizza, a clean label pizza, represents what every mom wants to feed the family. We are thrilled for this enormous opportunity to finally bring SkinnyPizza to the supermarket chains,” Joseph Vetrano, CEO and founder of SkinnyPizza said. “I always asked why a healthy pizza can’t be next to all the leading brands. Why do they need to be in a healthy food section?”

The Roslyn Heights, N.Y.-based brand does not include potassium bromate in its products and focuses on creating pizzas that are both pure and clean, the company said.

Currently, the brand has three products available — mozzarella and provolone cheese, uncured pepperoni and gluten-free cheese — and began rolling out at such retailers as H-E-B and Giant Eagle.

“We only source premium ingredients and pile on the flavor, without packing in the carbs & calories. We use simple ingredients: wheat flour, all-natural part-skim mozzarella, and organic tomatoes,” Vetrano said. “Uncured pepperoni that is nitrite and nitrate free are used for our meats. Our gluten-free cheese pizza is simply the best on market. It has been endorsed by the Celiac Disease Foundation.”

Further information on the brand and its products can be found on the company’s website.

“We are also coming out with a great tasting Cauliflower Crust pizza. The rollout for that is the late 4th quarter.” Vetrano said. “The bottom line is that pizza needs to taste great, SkinnyPizza is both great tasting and clean label for all to enjoy!”

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Hershey acquires Pirate Brands from B&G Foods

BY DSN STAFF

Hershey’s is adding to its extensive portfolio.

The Hershey, Pa.-based company announced that it has entered into a definitive agreement to acquire Pirate Brands, which includes Pirate’s Booty, Smart Puffs and Original Tings from its parent company, B&G Foods.

“Pirate’s Booty is a leading cheese puffs brand loved by moms and kids as a better-for-you treat,” Mary Beth West, chief growth officer at Hershey, said. “We expect the full Pirate Brands portfolio to be a great fit for Hershey’s growing Amplify business which is targeted toward consumers who are looking for great-tasting snacks without compromise.”

As part of the acquisition, Pirate Brands will operate within Amplify’s hub in Austin. The Pirate’s Booty brand had its retail sales up over 8% on a year-over-year basis and is a market leader for consumers who are searching for snacks with clean labels and no artificial flavors, colors or preservatives, the companies said.

“Pirate Brands is a terrific business and we believe that it will thrive under the ownership of Hershey,” Bob Cantwell, president and chief executive officer at B&G Foods, said.

The total value of the acquisition is $420 million, or approximately $360 million net of tax benefits. It is expected to close in the fourth quarter of 2018 and is customary to regulatory approvals and other closing conditions.

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PupRug pet bed combines comfort, décor

BY DSN STAFF

For many pet parents, finding the right bed to provide comfort for their four-legged family member can be an issue.

Though Treat A Dog, a Fort Lauderdale, Fla.-based company, is aiming to help remove that worry with its PupRug Memory Foam Orthopedic Bed.

The memory foam dog bed also doubles as a rug to compliment home decors, and has shipped over 20,000 units since its introduction, the company said.

“Unlike most gifts you might get for your pet-owning loved ones, our PupRug is also a gift for the pet owner, with its unique design to make it a welcome home décor accessory in any room,” David Gimes, founder and CEO of Treat A Dog, said. “The PupRug is a high-quality memory foam pet bed that looks natural and welcoming in any home environment, making it a great holiday gift to get for your family and friends with pets.”

Featuring faux fur, the PupRug comes in two styles, three sizes and features memory foam that minimizes joint pain, the company said. Each bed also contains a non-skid bottom that prevents moving and shifting.

Further information on the bed including sizing and pricing can be found online at Treat A Dog’s website.

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