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Reynolds launches quick cut plastic wrap

BY Gisselle Gaitan

Reynolds is expanding its portfolio to include more than just the aluminum foil that has become synonymous with the brand.

The Lake Forest, Ill.-based company is launching the Reynolds Kitchens Quick Cut Plastic Wrap, which contains several innovative features as:

  • A built-in slide cutter to ensure a clean cut;
  • The starter edge, which makes it easy to find the start of the roll;
  • Ensuring each roll is automatically held in place, to avoid it from jumping out of the packaging during dispensing; and
  • A long-lasting seal to keep food fresh.

“When we found out how many people were unhappy with their plastic wrap experience, we knew we had to find a solution,” Danielle Chandler, senior marketing director at Reynolds Consumer Products, said. “At Reynolds Kitchens, we think our latest innovation is a win worth celebrating in a big way … and what better way to celebrate than with the world’s shortest victory song?”

To showcase the ease of the product’s built-in slide cutter, Reynolds tapped Emmy-award winning composer Jeff Russo to write a song. The custom-composed track can be heard across all of the company’s social media channels and in a video clip titled “Tiniest Victory.”

The Kitchens Quick Cut Plastic Wrap is currently available for purchase nationally in mass, grocery and online retailers for the suggested retail price of $3.99 for a 225 sq.-ft. role. Further information can be found on the company’s website.

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