Reynolds launches quick cut plastic wrap
Reynolds is expanding its portfolio to include more than just the aluminum foil that has become synonymous with the brand.
The Lake Forest, Ill.-based company is launching the Reynolds Kitchens Quick Cut Plastic Wrap, which contains several innovative features as:
- A built-in slide cutter to ensure a clean cut;
- The starter edge, which makes it easy to find the start of the roll;
- Ensuring each roll is automatically held in place, to avoid it from jumping out of the packaging during dispensing; and
- A long-lasting seal to keep food fresh.
“When we found out how many people were unhappy with their plastic wrap experience, we knew we had to find a solution,” Danielle Chandler, senior marketing director at Reynolds Consumer Products, said. “At Reynolds Kitchens, we think our latest innovation is a win worth celebrating in a big way … and what better way to celebrate than with the world’s shortest victory song?”
To showcase the ease of the product’s built-in slide cutter, Reynolds tapped Emmy-award winning composer Jeff Russo to write a song. The custom-composed track can be heard across all of the company’s social media channels and in a video clip titled “Tiniest Victory.”
The Kitchens Quick Cut Plastic Wrap is currently available for purchase nationally in mass, grocery and online retailers for the suggested retail price of $3.99 for a 225 sq.-ft. role. Further information can be found on the company’s website.
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