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Reynolds launches quick cut plastic wrap

BY Gisselle Gaitan

Reynolds is expanding its portfolio to include more than just the aluminum foil that has become synonymous with the brand.

The Lake Forest, Ill.-based company is launching the Reynolds Kitchens Quick Cut Plastic Wrap, which contains several innovative features as:

  • A built-in slide cutter to ensure a clean cut;
  • The starter edge, which makes it easy to find the start of the roll;
  • Ensuring each roll is automatically held in place, to avoid it from jumping out of the packaging during dispensing; and
  • A long-lasting seal to keep food fresh.

“When we found out how many people were unhappy with their plastic wrap experience, we knew we had to find a solution,” Danielle Chandler, senior marketing director at Reynolds Consumer Products, said. “At Reynolds Kitchens, we think our latest innovation is a win worth celebrating in a big way … and what better way to celebrate than with the world’s shortest victory song?”

To showcase the ease of the product’s built-in slide cutter, Reynolds tapped Emmy-award winning composer Jeff Russo to write a song. The custom-composed track can be heard across all of the company’s social media channels and in a video clip titled “Tiniest Victory.”

The Kitchens Quick Cut Plastic Wrap is currently available for purchase nationally in mass, grocery and online retailers for the suggested retail price of $3.99 for a 225 sq.-ft. role. Further information can be found on the company’s website.

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Ice Breakers adds edible glitter to gum

BY Gisselle Gaitan

Ice Breakers is adding some major sparkle to its line of products by introducing a glitter-sprinkled gum to consumers in the United States. The new Ice Breakers Ice Cubes Glitter Gum Summer Snow Cones are made with edible glitter and contain an icy, cherry snow cone flavor.

“Consumers are looking for extra sparkle in everyday items — whether it’s what they’re eating, drinking or wearing,” Nathan Johnson, brand manager of Ice Breakers, said. “Ice Breakers Glitter Gum gives consumers the added glittery flair to push their swagger over-the-top.”

The first-ever glitter gum from the brand, which is part of Hershey’s portfolio of products, will only be available this summer for the suggested retail price of $3.69.

This also marks the first limited-edition product launch from the gum brand. Further information can be found on the company’s website.

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Canada’s Moosehead brings its pale ale to the U.S.

BY DSN STAFF

Moosehead, Canada’s oldest and largest independent brewery, is making its products available across the United States.

Moosehead’s Pale Ale, which the Stamford, Conn.-based company said was the first beer to use the name, has been brewing with the same recipe since 1933, and built a loyal following in Canada for its inherent strength and distinctive taste.

“Moosehead Pale Ale is known as ‘The Beer that Built the Brewery’, and we’re excited to bring this beloved beer to U.S. consumers,” Georgia Homsany, U.S. rand director for Moosehead, said. “Pale Ale is one of the most popular styles right now in beer and we wanted to give U.S. beer lovers the opportunity to access another product in the Moosehead family with a different taste profile. The lower IBUs make it more approachable for a variety of beer consumers.”

The beer will be available in a four-pack of 16-oz. cans and in a 15-pack of 12-oz. cans across the United States. Moosehead’s Pale Ale is a top-fermented ale with 5% ABV. It is made with 100% Canadian barely and features floral aromatics and caramel tones, the company said.

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