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Pop-Tarts goes limited-edition with Splitz pastries

BY Gisselle Gaitan

Pop-Tarts Toaster Pastries is mashing up two flavors into one. The Battle Creek, Mich.-based company is placing two flavors side-by-side on one tart, as part of the limited-edition Pop-Tarts Splitz line. One box will contain the frosted strawberry and drizzled cheesecake pastries, while the other features drizzled sugar cookie and frosted brownie batter.

“At Pop-Tarts, we love to give fans the varieties and flavors they love most, so we’re excited to introduce all-new tarts with two crazy good flavors side by side,” Angela Gusse, director of marketing for Pop-Tarts, said.

The Splitz’s lineup was designed for optimal taste when combines, and each flavor combination was identified and shaped after a range of testing concepts with thousands of teens and young adults, the company said.

Both launches from the Kellogg’s-owned company will only be available for purchase for a limited time. Further information on the Splitz line can be found on the brand’s website, Facebook, Twitter and Instagram accounts.

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