Philadelphia Dips creates a Double Diptector
This holiday season, Philadelphia Dips wants to stop those double dippers in the act.
The brand, known for its cream cheese spreads, unveiled the Double Diptector, a device made up of a smart chip and dip bowl that pairs with the Double Diptector app. The tool catches double dippers in the act and alerts the app user with a loud alarm when the double dipping occurs.
“Holiday parties and gatherings are the perfect time to serve our new Philadelphia Dips. However, we know it’s also a time when double dippers are rampant,” said Megan Magnuson, associate marketing director at Philadelphia. “That’s why we created the Philadelphia Dips Double Diptector. It will alert partygoers of double dippers, so they can protect their delicious Philadelphia Dips and avoid double dipping mishaps.”
Those interested in purchasing the product can enter an eBay auction until Dec. 15, with all proceeds collected benefitting Feeding America, the company said.
Philadelphia Dips flavors include jalapeño cheddar, southwest style with black bean and corn, and buffalo style with celery. The products, found in the refrigerated aisle at retailers nationwide, carry a suggested retail price of $3.99.
The brand, which is part of the Kraft Heinz portfolio, also is encouraging consumers to weigh in on the double-dipping debate by using the #DoubleDiptected hashtag on Twitter, Instagram and Facebook.
Ben & Jerry’s unveils the limited batch flavor making a return
Ben & Jerry’s fans have spoken and made the final decision on what flavor should make a limited-encore appearance.
The Burlington, Vt.-based company announced that Bob Marley’s One Love ice cream would be hitting shelves once again after receiving 27% of the votes. Other flavors in the running included Peanut Butter Half Baked, Phish It’s Ice… Cream, Chocolate Cherry Garcia, Candy Bar Pie and Nutty Caramel Swirl.
One Love is a banana ice cream that contains caramel, graham cracker swirls and chocolatey peace signs.
A portion of the ice cream’s proceeds will benefit Jamaica’s One Love Youth Camp, which is run by the Bob Marley Foundation and Partners for Youth Empowerment.
“Bob Marley stood for more than just music, he advocated for social change and inspired millions to think about peace, love and equality,” Jerry Greenfield, Ben & Jerry’s co-founder, said. “Ben & Jerry’s has long strived to champion love and social justice, and by partnering with the Marley family, we’re happy to play a small role in supporting Marley’s vision for a sweeter world.”
One Love will be available for purchase at retailers nationwide, online and at participating Ben & Jerry’s Scoop Shops.
“We’re really excited to see fans brought back a flavor that promotes youth empowerment and social change,” flavor guru Haylee Nelson said. “Sometimes, we just need a little help when we can’t decide ourselves!”
Hint intros flavored water for children
Hint, a brand focused on creating unsweetened flavored water, wants to help children reach for the water instead of juice.
The San Francisco-based company has introduced a new line of products that use the same 200-ml Tetra box packaging of juice but instead features its flavored water.
Hint’s waters, which are non-GMO certified and Whole360 approved, are also vegan, do not contain MSG, nuts soy or gluten, the company said.
“We want to help the whole family lead healthier lives,” Kara Goldin, founder and CEO of hint, said. “I love the idea that we have something for children that helps them fall in love with water at an early age. That’s the real inspiration! And we had so much fun creating this special treat just for kids that they can carry around, throw in their lunchbox and enjoy throughout the day. We didn’t have to reinvent the wheel, we took our top three flavors that made us #1 plus a special variety of apple we had been saving just for the kids and we reimagined and redesigned the packaging…and wow, I wish we had had this when my kids were super young.”
Hint water for kids comes in four fruit flavors — watermelon, cherry, blackberry and apple — does not contain juice, sugar, diet sweeteners, color, calories or preservatives, the company said.
The beverages are currently available for purchase on the company’s website, and will soon be hitting the shelves of Costco, grocery and specialty stores nationwide.