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Philadelphia Dips creates a Double Diptector

BY DSN STAFF

This holiday season, Philadelphia Dips wants to stop those double dippers in the act.

The brand, known for its cream cheese spreads, unveiled the Double Diptector, a device made up of a smart chip and dip bowl that pairs with the Double Diptector app. The tool catches double dippers in the act and alerts the app user with a loud alarm when the double dipping occurs.

“Holiday parties and gatherings are the perfect time to serve our new Philadelphia Dips. However, we know it’s also a time when double dippers are rampant,” said Megan Magnuson, associate marketing director at Philadelphia. “That’s why we created the Philadelphia Dips Double Diptector. It will alert partygoers of double dippers, so they can protect their delicious Philadelphia Dips and avoid double dipping mishaps.”

Those interested in purchasing the product can enter an eBay auction until Dec. 15, with all proceeds collected benefitting Feeding America, the company said.

Philadelphia Dips flavors include jalapeño cheddar, southwest style with black bean and corn, and buffalo style with celery. The products, found in the refrigerated aisle at retailers nationwide, carry a suggested retail price of $3.99.

The brand, which is part of the Kraft Heinz portfolio, also is encouraging consumers to weigh in on the double-dipping debate by using the #DoubleDiptected hashtag on Twitter, Instagram and Facebook.

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