P&G unveils Tide’s new Eco-Box packaging
Procter & Gamble has reimagined Tide’s packaging.
The Cincinnati-based company unveiled a new Eco-Box for the laundry detergent, which contains an ultra-concentrated formula for e-commerce.
Designed in a sealed, shipping-safe cardboard box, the Tide Eco-Box arrives on shoppers’ doorsteps and features a sealed bag of Tide ultra-compacted detergent.
To use the box, users need to peel back a perforated cardboard flap to reveal a dosing cup and no-drip twist tap. The box also includes a pull-out stand to raise the height of the box, so the cup can easily fit beneath the tap, making dosing an easier experience, the company said.
“We know that the ‘last mile’ remains the biggest challenge both economically and ecologically in e-commerce,” Isaac Hellemn, brand manager for e-commerce innovation in P&G’s fabric care group, said. “The Tide Eco-Box is designed to keep the convenience of online shopping for the consumer, but reduce the overall impact of that convenience on our environment.”
Tide’s Eco-Box contains less packaging, 60% less plastic, 30% less water than 150-oz. press-taps, does not require secondary re-boxing or bubble wrap, is lighter and also takes up less space, the company said.
“For the first time, we have designed a package ‘eComm-Back,’ beginning with the unique challenges and opportunities the e-commerce environment presents,” Sundar Raman, vice president of P&G’s North America fabric care business, said. “This is a fundamentally different approach than we’ve taken in the past, and represents our relentless obsession with delighting consumers — wherever they want to purchase our brands.”
For further information or to sign up for access to the Tide Eco-Box, visit the company’s website.
On-Cor unveils chicken entrees with no added antibiotics
On-Cor Frozen Foods has launched two new additions to its selects line that are made with no antibiotics.
The new Chicken and Broccoli Pasta Bake and Chicken and Vegetable Rice Bakes feature all white meat chicken and 100% real cheese, and do not have any preservatives or trans-fat, the Aurora, Ill.-based company said.
“We’re excited to be the first value entrée brand to make the no added antibiotics claim,” Dave Wetherton, vice president of retail sales, said. “Our brand is always evolving; we are constantly working to meet the needs of our consumers. These two new chicken entrées offer the nutrition and product attributes our consumers crave, at a great price.”
On-Cor’s new chicken entrees can be found in the frozen foods aisle of popular grocers during winter. Further information can be found on the company’s website.
“It’s an exciting time for the brand!” Wetherton said. “Our team is dedicated to bringing innovative, superior products to our consumers to enjoy during all day parts.”
Villager Goods intros Little Villager beverages
Villager Foods is looking to help a younger demographic indulge in organic beverages.
The San Diego-based company announced the launch of Little Villager, a low-sugar organic beverage line for children.
Each drink is made with simple ingredients, no added sugar and comes in such varieties as apple, pink lemonade and fruit punch, the company said.
“The Villager Goods team and I could not be more excited about the launch of Little Villager,” Josh Landan, Villager Goods co-founder and CEO, said. “As parents, Jeff and I believe strongly in delivering healthy and organic products for families, and there just isn’t much available at an affordable price point. We’re excited to fill that gap in the marketplace with Little Villager, and to leverage our community of athletes and influencers to inspire active and healthy lifestyles for kids nationwide.”
Little Villager is now available for purchase at 300 Target stores across the nation and online. Further information on the product line can be found on Villager Foods’ website.