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Perrier’s carbonated mineral water gets peachy

BY Gisselle Gaitan

Perrier added a new addition to its line of flavored carbonated mineral waters. The Stamford, Conn.-based company unveiled the new peach flavor, which is sugar-free and does not contain any calories or sweeteners.

“After introducing strawberry and watermelon flavors last year, we’re thrilled to continue to expand our flavor portfolio with the introduction of Perrier peach,” Grant McKenzie, VP and general manager of international brands, said. “Perrier is proud to be a leader in providing a full range of healthy hydration options that are a great source of refreshment throughout the day.”

The brand’s new peach offering is the latest addition to its broad range of carbonated mineral water offerings, that already includes the lime, strawberry, watermelon, l’orange and pink grapefruit flavors.

This latest launch is available in 8.45 fl.-oz. slim cans in select retailers nationwide. Fridge packs that include 10 cans will retail for $6.95.

Further information can be located on Perrier’s website.

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Hostess innovates Ding Dongs, adds peanut butter

BY Gisselle Gaitan

Hostess is once again adding some major changes to its lineup by giving the classic snack Ding Dongs a revamped flavor.

The Kansas City, Mo.-based company unveiled the new Peanut Butter Ding Dongs, which combine peanut butter cake with peanut butter filling and fudge.

“Since the launch of Hostess White Fudge Ding Dongs last year, the Ding Dongs brand has experienced rapid growth, and now boasts a flavor for virtually every taste,” Keith Peterfeso, brand director of All Day Snacking of Hostess Brands, said. “With household penetration and repeat buying households on the rise, the popularity of Ding Dongs is on an upward a trajectory we can’t ignore, and is a brand ripe for continued innovation.”

Hostess’ Peanut Butter Ding Dongs are now available in stores nationwide, where they are sold in multipack and single-serve formats. Further information can be found on the company’s website or social media channels.

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Sonic Drive-In launches signature products in retail shelves

BY Gisselle Gaitan

In a surprising move, fast food chain Sonic Drive-In has announced that it will bring several of its iconic and popular flavors to retail shelves. Items as the Cherry Limeade and Ocean Water will be reimaged as grab-and-go items, including such freezer novelties such as frozen ice pops, gelatins, puddings and lollipops.

Known for its made-to-order American classics, innovative flavors and personalized service, the Oklahoma City-based chain is looking to allow fans a way to experience their favorite Sonic flavors at home in a new way.

“With the introduction of these new and exciting retail products, we’re keeping Sonic, top-of-mind by meeting current fans where they are and welcoming new fans to the brand where a drive-in does not yet exist,” John Budd, chief strategy and business development officer of Sonic said.

Each of Sonic’s new innovations are available in retail stores nationwide through licensing partners Jel Sert, Ziegenfelder and Quality Candy. More information can be found on the chain’s website.

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