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Orbit’s new flavor goes icy, cool

BY DSN STAFF

Orbit’s gum just got a whole lot more minty.

The Hackettstown, N.J.-based company, which is part of the Mars Wrigley portfolio of brands, unveiled the latest offering within its line, the Orbit Freeze Mint.

“Gum chewers have come to know Orbit as the go-to brand for that clean mouth feeling,” Steve Johnson, vice president of gum and mints at Mars Wrigley Confectionery, U.S., said. “Orbit Freeze Mint offers the same benefits fans know and love, with an extreme icy burst you need in the moments that count, whether it’s before a big job interview, a first date or after a great meal.”

Containing an icy, cool flavor, this new launch is the brand’s first new innovation since 2016.

Orbit Freeze Mint is available exclusively at Walgreens in 1.10-oz. single packs for one month. It will roll out to additional retailers in the coming months in a singles pack that will retail from $1.09 to $1.59 and a multipack that will retail between $2.59 to $3.39.

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