CENTER STORE

Mondelez International makes Oreo chocolate bars a reality in U.S.

BY Gina Acosta

EAST HANOVER, N.J. — Mondelez International is joining together two popular candy brands into one candy bar.

Mondelez's new Milka OREO Chocolate Candy Bars combine two of the world's most iconic brands: OREO cookies and Milka European chocolate candy, the No. 1 chocolate candy in Europe. The new chocolate candy bar line comes in an assortment of different formats, all of which feature bits of OREO cookies and vanilla creme filling alongside Milka's European chocolate candy.

"We are always exploring ways to diversify the OREO product portfolio in order to surprise and delight fans, and we are excited to do just that with Milka OREO Chocolate Candy Bars," said Samantha Greenwood, senior category director, Chocolate – North America. "Milka OREO Chocolate Candy Bars are a natural progression for OREO, especially with Mondelez International's global leadership position in chocolate and Milka being the No. 1 chocolate candy in Europe. The combination of these two global powerhouse brands – both of which are known for their delicious taste – has led to a product line that is unique and truly differentiated in the U.S. chocolate candy category."

The new Milka OREO Chocolate Candy Bar line features:

  • The Milka OREO Big Crunch Chocolate Candy Bar. It will be available in one 10.5 oz. sharing size tablet at a suggested retail price (SRP) of $4.99.
  • The Milka OREO Chocolate Candy Bar. It will be available in three sizes: 1.44 oz. at an SRP of $0.98, 2.88 oz.at an SRP of $1.69 and 3.52 oz. at an SRP of $1.79.
  • The Milka OREO Choco-Mix Snack Mix Bag. It is available in a 6.1 oz. bag at an SRP of $3.69.

The Milka OREO Big Crunch Chocolate Candy Bar is rolling out now in limited distribution at retailers including Walmart, Kroger, ShopRite and Albertsons. The entire line, including the Milka OREO Big Crunch Chocolate Candy Bar, the Milka OREO Chocolate Candy Bar and Milka OREO Choco-Mix Snack Mix Bag will roll out nationwide in January.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
CENTER STORE

Kroger raises more than $3 million for USO

BY Michael Johnsen

CINCINNATI – Kroger on Friday announced a total contribution to the USO of nearly $3.1 million for 2016. This total includes a company contribution of $1 million in funds.

"On Veteran's Day, and every day, the Kroger family of stores is honored to employ and to serve our nation's veterans and their family members," said Jessica Adelman, Kroger's group VP corporate affairs.

The remaining support was raised through the support of partners like Wrigley's and Coca Cola, and the generosity of customers and associates who contributed at check stands, purchased special gift cards to be delivered to USO centers, or donated online throughout Kroger's year-long Honoring Our Heroes campaign.

Through the program, Kroger's family of stores has donated nearly $18 million since 2010 to help support USO programs, which represents the largest cumulative gift to the USO in its 75-year history.

In support of Veteran's Day, the company is currently inviting customers to Salute Their Service by sending words of gratitude to our men and women in uniform by visiting http://www.honoringourheroes.com. And throughout the month of November, for each pack of Wrigley's Extra gum purchased at Kroger's family of stores, a pack will be donated to a service member.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
CENTER STORE

Mondelez International details new palm oil guidelines

BY Gina Acosta

DEERFIELD, Ill. — Mondelez International has laid out new milestones and requirements for suppliers to work toward a sustainable supply of palm oil as part of its updated Palm Oil Action Plan.

The update advances the company's goal to make sustainable palm oil the mainstream option, based on the principles that production should be on legally held land; not lead to deforestation or loss of peat land; respect human rights, including land rights; and not use forced or child labor.

Mondelez International was the first multinational consumer goods company to require suppliers to track oil sourced from third-party suppliers as well as their own farms, and says this was a critical step in catalyzing systemic change in sustainable palm oil.

"Our suppliers have done great work to align their policies and make their palm oil more traceable," said Walter Nobles, VP-Global Raw Materials. "But more is needed to drive real progress on the ground, so we're asking them to improve practices across their entire operations and engage their third-party suppliers — who supply much of the oil they trade — to implement the same practices. "

Key new provisions in the updated plan require suppliers to:
• Map and assess the risk for all supplying mills on Global Forest Watch
• Provide assurance that no deforestation occurs on their own concessions and exclude third-party suppliers who do not immediately cease deforestation
• Work with recognized third-party experts to protect labor rights

The updated palm oil action plan complements Mondelez International's wider commitment to sustainably source key agricultural commodities. In 2013, the company achieved RSPO coverage for 100 percent of the palm oil it bought, two years ahead of its commitment.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?