M&M's adds peanuts to its white chocolate lineup
M&M’s is once again making a change to its product portfolio by introducing a new addition to its lineup.
Continuing the popular white chocolate trend, the Hackettstown, N.J.-based company will be introducing consumers to white chocolate peanut variety, which will be hitting shelves in the fall.
“We've witnessed the demand for white chocolate growing at a rate more than three times that of other chocolate flavors. In response, we introduced M&M'S white chocolate last year to excite and delight not only our M&M'S fans but all chocolate lovers” Allison Miazga-Bedrick, Brand director of M&M'S, said. “We were amazed to see the positive response and we're thrilled to now add white chocolate to a fan favorite variety, peanut.”
Featuring peanuts surrounded by white chocolate and wrapped in the brand’s signature colorful shell, the candy will be available in three different sizes — singles retailing for $0.99, share size for $1.69 and sharing SUP for $3.39.
Fans can be on the lookout for more information on the product to hit the brand's social media channels in the next coming months.
Continuing the popular white chocolate trend, the Hackettstown, N.J.-based company will be introducing consumers to white chocolate peanut variety, which will be hitting shelves in the fall.
“We've witnessed the demand for white chocolate growing at a rate more than three times that of other chocolate flavors. In response, we introduced M&M'S white chocolate last year to excite and delight not only our M&M'S fans but all chocolate lovers” Allison Miazga-Bedrick, Brand director of M&M'S, said. “We were amazed to see the positive response and we're thrilled to now add white chocolate to a fan favorite variety, peanut.”
Featuring peanuts surrounded by white chocolate and wrapped in the brand’s signature colorful shell, the candy will be available in three different sizes — singles retailing for $0.99, share size for $1.69 and sharing SUP for $3.39.
Fans can be on the lookout for more information on the product to hit the brand's social media channels in the next coming months.