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MillerCoors tackles light beer with Two Hats

BY Gisselle Gaitan

MillerCoors is entering the light beer category by debuting the Two hats line. The products contain a hint of all-natural fruit flavor and come in two options, lime and pineapple.

Two Hats contains an alcohol volume of 4.2%, merges the characters of a hint of fruit that does not overpower, and suits the taste and budget of a new generation of drinkers who aren’t currently big on beer, the Chicago-based company said.

“We want to give 21 to 24-year-old drinkers, who don’t consider beer to be great-tasting and affordable, an option they can get on board with,” Justine Stauffer, Two Hats brand manager said. “As soon as people realize that a beer this good is about five dollars, their immediate reaction is, ‘Wait, what?'”

The company will focus on sharing wide-ranging content, from videos to memes and gifs across various digital and social media platforms, such as College Humor, Facebook and Instagram to reach consumers. In addition to those methods, those interested in the product also will have the opportunity to try Two Hats through local sampling and custom events across the nation.

Further product information can be found on Two Hat’s Facebook, Instagram and website where a store locator can also be found.

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SweeTarts adds flavor to chewy ropes line

BY Gisselle Gaitan

SweeTarts has added a new product to the fan favorite SweeTarts Ropes line. The new Tangy Strawberry Soft and Chewy Ropes are the Glendale, Calif.-based company’s latest addition, which contains no artificial colors or flavors.

Back in 2015, the company, which is part of Nestlé, launched the Cherry Punch SweeTarts Soft and Chewy Ropes, which became its best-selling sugar candy. The product is sold in single and shareable packages and features fruit-flavored licorice rope packed with a tart center.

“After receiving overwhelmingly positive feedback from consumers across the nation, it only made sense to expand the ropes line with America’s favorite candy flavor, strawberry,” Meghan Erickson, SweeTARTS brand manager, said. “We’re confident that our fans will love bending, twisting and looping our new Tangy Strawberry Soft and Chewy Ropes as much as they’ll enjoy eating them.”

On Feb. 13, those who are interested in the product can log in to purchase the SweeTarts Tangy Strawberry Soft & Chewy Ropes through a limited presale program. After the sale, the ropes will be available for purchase in retail locations beginning in May.

More information on SweeTarts can be found on the company’s website, and its Facebook, Instagram and Twitter pages with the #GetBerryRopedIn hashtag on social media.

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Applegate relaunches pepperoni snacks

BY Gisselle Gaitan

Applegate has announced that it will be relaunching two of its pepperoni snacks, the Applegate Naturals Turkey Pepperoni and Applegate Naturals Pork & Beef Pepperoni. The Bridgewater, N.J.-based company has turned to old-school dry-curing techniques, meaning the products will be moving out of refrigerated foods section.

“While pepperoni is undeniably fabulous on pizza, we’ve zeroed in on how to make America’s favorite pizza topping portable without the need for artificial preservatives,” Nicole Glenn, Applegate’s vice president of marketing said. “Our new pepperoni recipe allows meat lovers to enjoy our pepperoni on a pizza or as a high-protein grab-and-go snack.”

To remove the need for refrigeration, Applegate has added salt and drying to the desired moisture level to create pepperoni that is ready to eat. The company also is added grass-fed beef, creating the pork and beef option. When it comes to the turkey option, the brand crafted it with much leaner meat, resulting in a product with more protein, the company said.

Other changes to product include a coarser grind of meat and enhances savory spices for an authentic and artisanal flavor. Applegate’s Pork & Beef Pepperoni and Turkey Pepperoni are now available for purchase in 4-oz. sized re-sealable packs in retailers such as Whole Foods, Target and Amazon. Further product information can be found on Applegate’s website.

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