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Lunchables, Nintendo’s Super Mario Party join forces

BY DSN STAFF

Lunchables and Nintendo are joining forces to add smiles to shoppers faces.

The companies announced a partnership that celebrates the launch of the Super Mario Party game for the Nintendo Switch system, by adding the characters images to select packaging of Lunchables.

“This partnership with Lunchables is another exciting way for us to expose even more people around the country to the world of Nintendo,” Doug Bowser, Nintendo of America’s senior vice president of sales and marketing, said. “This program is a perfect opportunity to kick off the celebration of Super Mario Party by combining the game’s love for unpredictable fun with Lunchables’ love of letting kids make their own fun with their favorite foods.”

In addition, Lunchables, which is part of the Oscar Mayer portfolio, is giving fans the chance to win special Super Mario Party prize packs during the length of the promotion, which lasts through December.

“We are excited to bring Lunchables and Nintendo — two iconic, kid-favorite brands — together with this promotion,” Greg Guidotti, head of marketing for Oscar Mayer, said. “Lunchables is all about bringing mixed-up fun to lunchtime, making it a perfect fit with the endless multiplayer fun of Super Mario Party.”

Each pack of Super Mario Party branded Lunchables box will contain a unique code that gives fans the chance to win one of 500 such prize packs as a Nintendo Switch, Super Mario Party game, an extra pair of Joy-Con controllers, branded Nintendo Switch carrying case and My Nintendo points in an online sweepstakes.

Further information can be found on either of the company’s websites.

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Gardein launches single serve bowls, breakfast saus’age patties

BY DSN STAFF

For those looking to incorporate meatless meals into their routines, Gardein has a few new launches to help.

The Boulder, Colo.-based company, which is part of the Boulder Brands portfolio, is introducing consumers to its new single serve bowls, which provide a plant-based meal that also is certified vegan and made with non-GMO ingredients.

Gardein’s single serve bowls come in four varieties, including:

  • The Italian saus’age and pasta bowl, which contains cavatappi pasta, the brand’s meatless sausage and a marinara sauce;
  • The chick’n fajita bowl, which features Gardein’s meatless chick’n, red and green bell peppers, black beans, caramelized onions, corn, a bed of rice and a zesty sauce;
  • The orange beefless bowl, which contains the brand’s beefless strips, red bell peppers, cauliflower, water chestnuts, edamame over rice and a sweet and spicy orange sauce; and
  • The teriyaki chick’n bowl, which is made with meatless chick’n, broccoli, red bell peppers, carrots over rice and a teriyaki sauce.

“Gardein makes food for everyone and every diet — vegan, vegetarian, flexitarian and anything in between,” Clint Mickel, director of marketing at Boulder Brands, said. “Regardless of your reason for going meatless, Gardein wants to make sure you don’t miss out on a single thing, and we are excited to expand our product offering with high-quality, great-tasting single serve bowls that offer the same great texture and taste as real meat.”

In addition to the bowls, Gardein also is unveiling its new breakfast saus’age patties, which are obviously meatless, contain 6 g of plant-based protein and contain 75% less fat than regular pork sausage, the company said.

All items are currently available in select grocers and will expand to major supermarkets within the nation in the coming months.

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M&M’s packs on the scares with Halloween campaign

BY DSN STAFF

Fans of M&M’s can get in the Halloween spirit with the brand’s newest campaign for the holiday — it’s first in 11 years.

In a new 15 second spot titled “Ghosted”, which was created by BBDO New York, Red and Yellow depart the aftermath of a Halloween party seemingly unscathed. Red shares how pleased he is to have made it through another holiday without being eaten and Yellow agrees but looks slightly ghostlier than his friend. At the end of the spot, consumers see that Yellow did not survive and floats away with a bite taken out of his back, the company said.

“M&M’S are synonymous with Halloween and for years we’ve heard from our fans how much they enjoy our Halloween commercials. This year, we wanted to create a new spot to continue that excitement around the holiday and surprise our fans in a colorful new way that brings humor to one of the scariest nights of the year by sharing a comedic, M&M’S take on the classic ghost story,” Allison Miazga-Bedrick, senior brand director of the M&M’S Brand, said. “We hope our fans enjoy this new commercial as much as they enjoy M&M’S on Halloween.”

In addition to a new commercial, the Hackettstown, N.J.-based company created new Halloween-themed print ads that will run throughout the spooky season.

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