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Jack Link’s debuts Zero Sugar Jerky

BY DSN STAFF

Jack Link’s is changing things up with the launch of its latest jerky collection.

The Minong, Wis.-based company is introducing consumers to its new Zero Sugar Jerky, which is inspired by the brand’s well-known recipe. Made with 100% lean-meat beef, each bag has over 30 g of protein and does not contain any preservatives, MSG, nitrates or added sugar.

“Jack Link’s new Zero Sugar protein snack cuts sugar, not corners,” said Tom “TD” Dixon, chief marketing officer at Jack Link’s. “Consumers have been asking us for a no-sugar option, and as makers of the Original Protein, we’re proud to meet that demand with an option that’s still an excellent source of protein and tastes just as good as our original flavors. This new SKU will drive significant category growth with goal-oriented shoppers looking to trade a sweet treat for a meat treat, offering the benefits of 100% beef protein and now zero sugar.”

Throughout May, consumers will begin to see Jack Link’s Zero Sugar Jerky pop up on the shelves of select Walmart and Meijer locations, as well as on their website. Those unable to locate the product can purchase via the company’s website, where a 2.3-oz. size retails for $5.99 and 4.7-oz. bags for $7.99.

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