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International Delight unveils Oreo-flavored creamer

BY DSN STAFF

International Delight is turning up the flavor on its line of creamers by introducing a new Oreo cookie flavor.

The brand, which previously partnered with such brands as Reese’s, Cinnabon and Almond Joy will launch this new limited-edition launch on July 18 in grocery and mass market retailers nationwide.

International Delight chose Oreo as its new partner based on the popularity of the snack, and believes the team-up is a match made in cookie heaven, the company said.

Beginning July 9, International Delight’s Oreo flavor cookie creamer will begin shipping out and come in a 32-oz. bottle that retails for $3.29.

Further information on the launch can be found on the company’s website.

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Fever-Tree intros pink Aromatic Tonic

BY DSN STAFF

Fever-Tree, a brand best known for its tonics and mixers, has launched a new Aromatic Tonic.

Inspired by a recipe used by the British Royal Navy in the 19th century, the Brooklyn, N.Y.-based company is using angostura bark sourced from South America in its new pink tonic.

“We are unique in incorporating a rare ingredient, angostura bark, and matching it with other unusual aromatics that reflect our unwavering commitment to sourcing the highest quality ingredients. This approach enables a distinctive third flavor element to be effortlessly introduced into the service,” Charles Gibb, CEO of Fever-Tree North America, said. “The result is great tasting, easily prepared mixed drinks for aspiring home bartenders and sophisticated bartending pros who seek straightforward cocktails without compromising quality. Fever-Tree mixers are a testament to simplicity perfected.”

The beverage also contains such flavors as vanilla from Madagascar, pimento berry from Jamaica, ginger from Cochin and cardamom from Guatemala, the company said.

Fever-Tree’s Aromatic Tonic is available for purchase in select bars, restaurants, hotels and retail locations for the suggested retail price of $5.99 for 200 ml and $3.99 for 500 ml.

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American Greetings’ Guitar Party cards amp up the fun

BY DSN STAFF

American Greetings wants to put a spin on the traditional birthday card, by introducing its new Guitar Party line.

To mark the 10th anniversary of its Pipeline of Innovation, the Cleveland-based company unveiled a line of guitar-shaped cards that are embellished with illustrative designs and have a button that can be pushed or guitar strings that also can be strummed, which reveal an entertaining song.

Featured designs in the collection include a pink leopard print, skull motif and fame-laden electric guitar. Also included is a red, white and blue design created for the “birthday Rockstar,” the company said.

“Everyone’s a star on their birthday, and Guitar Party cards send up a rousing rendition of how awesome the birthday boy or birthday girl is,” Carol Miller, vice president of corporate innovation at American Greetings, said. “These cards are a fun way to dial up the fanfare of a birthday greeting.”

American Greetings’ Guitar Party cards can be found at Carlton Cards retail stores, participating drug chains, grocery stores and mass retailers nationwide. The company also is asking consumers to share pictures, videos and messages on social media of their cards by using the #BestCardEever hashtag. Further information can be located on the company’s website.

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