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Hostess innovates Ding Dongs, adds peanut butter

BY Gisselle Gaitan

Hostess is once again adding some major changes to its lineup by giving the classic snack Ding Dongs a revamped flavor.

The Kansas City, Mo.-based company unveiled the new Peanut Butter Ding Dongs, which combine peanut butter cake with peanut butter filling and fudge.

“Since the launch of Hostess White Fudge Ding Dongs last year, the Ding Dongs brand has experienced rapid growth, and now boasts a flavor for virtually every taste,” Keith Peterfeso, brand director of All Day Snacking of Hostess Brands, said. “With household penetration and repeat buying households on the rise, the popularity of Ding Dongs is on an upward a trajectory we can’t ignore, and is a brand ripe for continued innovation.”

Hostess’ Peanut Butter Ding Dongs are now available in stores nationwide, where they are sold in multipack and single-serve formats. Further information can be found on the company’s website or social media channels.

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Sonic Drive-In launches signature products in retail shelves

BY Gisselle Gaitan

In a surprising move, fast food chain Sonic Drive-In has announced that it will bring several of its iconic and popular flavors to retail shelves. Items as the Cherry Limeade and Ocean Water will be reimaged as grab-and-go items, including such freezer novelties such as frozen ice pops, gelatins, puddings and lollipops.

Known for its made-to-order American classics, innovative flavors and personalized service, the Oklahoma City-based chain is looking to allow fans a way to experience their favorite Sonic flavors at home in a new way.

“With the introduction of these new and exciting retail products, we’re keeping Sonic, top-of-mind by meeting current fans where they are and welcoming new fans to the brand where a drive-in does not yet exist,” John Budd, chief strategy and business development officer of Sonic said.

Each of Sonic’s new innovations are available in retail stores nationwide through licensing partners Jel Sert, Ziegenfelder and Quality Candy. More information can be found on the chain’s website.

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Mariani intros Walnutmilk offering

BY Gisselle Gaitan

Mariani Nut announced that it will be launching a first-to-market line of refrigerated Walnutmilk as a new entry in the growing plant-based milk category.

Containing 50% more calcium than typical dairy milk and only 45 calories per 8-oz. serving, the walnuts featured in the milk are a source of ALA, a plant-based omega-3 fatty acid, and vitamin A. The product also is rich in calcium and other nutrients and contains less sugar than dairy or other plant-based milk, the Winters, Calif.-based company said.

“Our test consumers loved the flavor and creaminess and recognized walnuts as a true superfood offering numerous health benefits,” Matt Mariani, who oversees the company’s sales and marketing efforts, said. “We are excited to bring this innovative line of Walnutmilk to the refrigerated dairy case.”

Mariani’s Walnutmilk is available in half-gallon cartons in original, vanilla and unsweetened flavor that retail from $3.49 to $3.99 each. The milk also is gluten, dairy and soy-free, non-GMO, has no artificial colors, flavors or carrageenan and is made with 100% California-grown walnuts.

The initial launch of the milk will be with regional partners in Texas and Northern California. More information can be found on Mariani’s website.

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