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Hershey’s goes for triple the chocolate with new Cookie Layer Crunch flavor

BY Gisselle Gaitan

Hershey's had added even more chocolate to its Cookie Layer Crunch product line. The Hershey, Pennsylvania-based company has announced the debut of the Triple Chocolate flavor, which is made from chocolate crème, chocolate cookie bits and milk chocolate.  

"Following the successful launch of Hershey's Cookie Layer Crunch last year, it was evident that Hershey fans couldn't get enough of the delicious layers of our newest innovation in chocolate treats," Edward Edson, senior brand manager at Hershey's Franchise, said. "Due to the popularity of the product, the brand wanted to expand our flavor profile of Hershey's Cookie Layer Crunch to offer more delicious combinations, and from that we developed Triple Chocolate."

The Cookie Layer Crunch bars originally launched in December of 2016, now feature four flavors:

  • Triple Chocolate: milk chocolate layered with chocolate crème and chocolate cookie bits;
  • Caramel: milk chocolate layered with caramel and shortbread cookie bits;
  • Vanilla Crème: milk chocolate layered with vanilla crème and chocolate cookie bits; and 
  • Mint Crème: dark chocolate layered with mint crème and chocolate cookie bits. 

Hershey’s Cookie Layer Crunch in Triple Chocolate can be purchased at retailers nationwide for the suggested retail price of .99 cents for a 1.4-oz. sized bar, a 2.1-oz. king sized bar and a 6.3-oz. nine-piece stand-up bag at the suggested retail price of $4.19.  

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