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Hallmark, USPS and Scholastic join forces for campaign

BY DSN STAFF

Hallmark, the United States Postal Service and Scholastic are joining forces for the third year in the row on the “Show Someone You Care” program.

Created to help leverage National Card and Letter Writing Month, which just so happens to be April, the companies are looking to encourage third and fourth-grade students, as well as their families, to send handwritten notes in order to share love, show thanks and build connections.

“Hallmark is here to help people put more care into the world,” Lindsey Roy, the chief marketing officer of Hallmark Greetings, said. “We are proud to collaborate with the U.S. Postal Service and Scholastic to show children and families the power of a greeting card, and the profound and positive impact a handwritten note can have on someone’s life.”

To help with this initiative, Hallmark designed and donated 300,000 custom greeting cards and envelopes that are to be distributed in more than 11,000 classrooms nationwide.

“We are proud to be a part of the Show Someone You Care program,” Chandra Turner, the executive director of Scholastic National Partnerships, said. “It is an exceptional way to teach a digital-native generation of students the value of letter-writing, while also encouraging kindness and compassion.”

In addition, students, teachers and their families will have access to Hallmark’s Think.Make.Share blog, which features ideas and inspirations to help people write their cards and letters.

“At heart, the U.S. Postal Service’s mission to bind the nation is all about connecting people. We are thrilled to join Scholastic and Hallmark in celebrating the rich lessons, artistry, and emotional value behind the written word,” Christopher Karpenko, the executive director of brand marketing at the United States Postal Service, said.

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