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Godiva, General Mills partner on baking mixes

BY DSN STAFF

Consumers can now recreate some of their favorite Godiva recipes at home.

The brand, known for its premium chocolate, announced that it has partnered with General Mills on a collection of baking mixes.

Available in four dessert options — molten lava cakes, brownie cheesecake swirl, raspberry chocolate torte, and flourless chocolate torte — each mix contains 72% dark Godiva chocolate callets, and require just a few ingredients as eggs and butter, the companies said.

“This is an exciting time for Godiva, as we continue to innovate and expand our portfolio with products that will bring us into consumers’ homes on a regular basis,” Caroline Le Roch, the president of Americas, Godiva Chocolatier said. “When we started to create the premium baking mixes, we had to ensure that they were of the highest quality, so we knew that bringing on a partner, like General Mills, to do this was imperative. We are thrilled to have consumers create decadent desserts with their friends and family on behalf of Godiva.”

When creating each of the mixes, Godiva’s executive chef chocolatier, Thierry Muret, was inspired by the brand’s signature chocolate pieces and truffles. He worked closely with General Mills’ baking team to ensure that the flavors and essence of each piece of chocolate were put into the final products, the company added.

“We are thrilled to partner with Godiva to introduce this new line of premium baking mixes,” Roger Galloway, the business unit director for baking at General Mills said. “Godiva is an iconic brand known worldwide for its quality chocolate treats, and we are excited to pair our expertise in the baking mix category with their delicious chocolate through these new products. In partnership with Godiva, we’re helping at-home bakers make impressive, decadent desserts to enjoy with their loved ones.”

Each Godiva premium baking mix can be found in the baking aisle of such major grocers and retail stores as Walmart, Kroger, Wakefern, Supervalu and AWG for a suggested retail price of $4.99.

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