Freschetta thinks pink for breast cancer awareness

BLOOMINGTON, Minn. — Frozen pizza brand Freschetta has kicked off a breast cancer awareness program through which it will donate funds to Memorial Sloan-Kettering Cancer Center.

Through its "Proud to Support Pink" program, the brand will donate $1 for every specially marked package of Freschetta pizza (participants will need to enter the Proud to Support Pink code found on the back of each package at to trigger the donation to breast cancer research), up to $50,000 to Memorial Sloan-Kettering Cancer Center, from Oct. 1 through Oct. 31.

Additionally, by entering the code, participants also automatically are entered into an online sweepstakes for the chance to win one iPod Shuffle device from the 50 awarded each week. The company also will match the iPod prizes by donating an additional 200 to four selected cancer centers across the country for patients to use during treatment. The cancer centers to receive the iPod Shuffle devices include:

  • Memorial Sloan-Kettering Cancer Center in New York;

  • Jane Brattain Breast Center (Park Nicollet Health Services) in Minneapolis;

  • Avon Foundation Breast Center (John Hopkins Medicine) in Baltimore; and

  • Seattle Breast Center (Northwest Hospital and Medical Center) in Seattle.

"Breast cancer is an ever-present disease that affects us all, whether you're a survivor, a supporter of a family member or friend fighting the disease or indirectly know someone affected," Freschetta brand senior director of marketing Chris Leising said. "We are proud to support this important cause and are inviting everyone to join us so we can help take one step closer to finding a cure and spreading hope."