Fontem’s myblu gets ‘Intense’


Fontem Ventures’ blu announced the national retail expansion of its myblu Intense Nicotine Salt Liquidpods.

Available in five flavors and two nicotine strengths, the product features Pyrisalt, a proprietary nicotine salt formulation that company officials said delivers a smooth but intense experience for adult smokers.

“Blu started nearly 10 years ago with the mission to exceeding the needs of adult smokers,” said Wayne Jones, senior vice president of sales at Fontem US. “We’re extremely confident the myblu device and myblu Intense liquid range takes blu another step forward on delivering for adult smokers. ”

Allan Swystun, trade activation manager at the company, said “the myblu liquidpod packs will have a suggested retail price of $9.99 — each pack including two liquidpods. We are also running a national introductory offer for qualifying retailers. Consumers can get a myblu Starter Kit for $1 with the purchase of any myblu Intense liquidpod pack — a savings of $18.99.”

Swystun said the company pans to offer awareness, promotion and smoker education to drive sales.


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