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Elton John joins the Snickers family in humorous ad

BY DSN STAFF

Elton John is waving goodbye to his well-known ballads in a brand-new ad for Snickers.

Building on its You’re Not You When You’re Hungry campaign, the Chicago-based company and singer partnered together on a commercial that sees him venture into the world of hip-hop as the personification of artist Boogie, who has lost his edge due to hunger.

“Most people already know I’ve long been an advocate of hip-hop, and that’s why I wanted to be a part of this. I got to hang out with Boogie and some great hip-hop talent from the U.K. too,” John said. “Moreover, I love the direction the new Snickers ads have humorously portrayed being off your game when you’re hungry, but in a way that’s current and relevant to young people, especially considering hip-hop is one of the biggest music genres in the world today.”

The ad features the singer and his iconic red glitter jacket and glasses, singing “Don’t Go Breaking My Heart,” before Oxford-born U.K. rapper Femi Nylander offers him a Snickers, leading to Boogie returning to the scene.

“Building on the ‘You’re Not You When You’re Hungry’ theme, which has connected so well with consumers, we’re glad to see this latest installment take the story a step further,” Dale Green, Snickers global brand director, said. “When we developed the rap battle concept, we knew Elton John would be the perfect fit to help bring this to life. His unique blend of music, style and humor is instantly recognizable around the world and works well with our Snickers brand.”

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