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Elton John joins the Snickers family in humorous ad

BY DSN STAFF

Elton John is waving goodbye to his well-known ballads in a brand-new ad for Snickers.

Building on its You’re Not You When You’re Hungry campaign, the Chicago-based company and singer partnered together on a commercial that sees him venture into the world of hip-hop as the personification of artist Boogie, who has lost his edge due to hunger.

“Most people already know I’ve long been an advocate of hip-hop, and that’s why I wanted to be a part of this. I got to hang out with Boogie and some great hip-hop talent from the U.K. too,” John said. “Moreover, I love the direction the new Snickers ads have humorously portrayed being off your game when you’re hungry, but in a way that’s current and relevant to young people, especially considering hip-hop is one of the biggest music genres in the world today.”

The ad features the singer and his iconic red glitter jacket and glasses, singing “Don’t Go Breaking My Heart,” before Oxford-born U.K. rapper Femi Nylander offers him a Snickers, leading to Boogie returning to the scene.

“Building on the ‘You’re Not You When You’re Hungry’ theme, which has connected so well with consumers, we’re glad to see this latest installment take the story a step further,” Dale Green, Snickers global brand director, said. “When we developed the rap battle concept, we knew Elton John would be the perfect fit to help bring this to life. His unique blend of music, style and humor is instantly recognizable around the world and works well with our Snickers brand.”

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Martin’s gives its cinnamon-raisin swirl potato bread a new look

BY DSN STAFF

Martin’s Famous Pastry Shoppe is giving its cinnamon-raisin swirl potato bread a whole new look.

The Chambersburg, Pa.-based company unveiled a new packaging design for the product, which features a bolder, richer purple hue and eye-catching swirl pattern.

“We would never produce a product that we feel isn’t the best product of its kind on the shelf. Our cinnamon-raisin swirl potato bread is soft, moist, and can be eaten right out of the bag,” Joe Martin, VP of production operations, “Certified Baker,” and grandson to founders Lloyd and Lois, said. “We are very excited about the new design and getting this product into the hands of more customers who will love it; not only for breakfast but for snacking too!”

Featuring cinnamon and raising, the bread is the first item in the brand’s collection to feature a sweeter profile and focus on breakfast, the company said.

Further information on the product can be found on the company’s website.

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Kraft Heinz intros Hershey’s, Reese’s whipped toppings

BY DSN STAFF

Kraft Heinz and Hershey are partnering together to bring dairy whipped toppings to consumers.

The companies are launching the new Hershey’s Milk Chocolate and Reese’s Peanut Butter Cup Dairy Whipped Toppings.

Each of the offerings can bring a touch of sweetness to such products as hot chocolate, coffee, ice cream, cake and other baked goods, the company said.

Both whipped toppings are made with 100% real cream from cows not treated with rBST growth hormones, and do not have high-fructose corn syrup, oil ingredients, artificial sweeteners or flavors.

Hershey’s Milk Chocolate and Reese’s Peanut Butter Cup Dairy Whipped Toppings will be available in 7-oz. cans that will hit the refrigerated aisle in October, for the suggested retail prices of $2.99 to $3.99.

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