Doritos, Spider-Man design bags replicating the Spidey-suit
Doritos is taking its previously announced partnership with the ‘Spider-Man: Far From Home’ film one step further.
The Purchase, N.Y.-based company announced the launch of Incognito Doritos, which are traditional looking bags of the chips that can covertly be transformed into an official replica of the suit that can be seen in the flick.
As part of the ongoing partnership, the Incognito Dorito bags conceal the full-size black and red edition of the Spider-Man suit, which will make its debut in the film, the company said.
“Teaming up with Spider-Man, we knew we had to deliver something epic and iconic to fans around the world,” Leslie Vesper, the senior director of marketing at Frito-Lay North America, said. “So we thought in a humorous way we could help Peter Parker keep his identity secret. We also know that there’s a strong overlap between our core Doritos consumers and Spider-Man fans, so we wanted to create something fun that truly brings both worlds together and for a good cause.”
In the film, the Spidey-suit allows Peter Parker to be a hero, and select fans will be able to get their hands on a replica of the suit for a limited time to support a noble cause, the company said.
“We’re excited to collaborate with Doritos on this innovative campaign in support of ‘Spider-Man: Far From Home,’” Jeffrey Godsick, the executive vice president of brand strategy and global partnerships at Sony Pictures Motion Picture Group, said. “This unique promotional partnership perfectly ties in with the themes of the film, and we are excited to see the never-been-done before replica of the Spider-Man suit camouflaged in a Doritos bag. No doubt this will get people talking.”
Bags of the Incognito Doritos will be available via a social giveaway sweepstakes sponsored by Doritos, and a special edition will be auctioned off on eBay to benefit Capes4Heroes, which creates personalized superhero capes for children with disabilities or illnesses.
In addition, Doritos also will make a separate donation. To try and get their hands on a suit, fans can tweet Doritos and tell the brand what superpowers their chips give them by using the #IncognitoDoritos hashtag.
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