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Danone North America earns B Certification

BY DSN STAFF

Danone North America, the parent company of such brands as Dannon, Danimals, Silk, Horizon Organic, Veg and So Delicious, has become a Certified B Corporation.

This B Certification reflects the White Plains, N.Y.-based company’s commitment to conducting business in a way that meets rigorous standards of verified performance, transparency and accountability, it said. Companies must complete the B Impact Assessment and earn an audited minimum score of 80 out of 200 possible points to achieve this certification, with the aim of improving every two years.

“People rightly expect large organizations like Danone to use their scale for positive impact while demanding transparency, authenticity and action. It’s time to make sustainable business the only way of doing business,” Emmanuel Faber, Danone chairman and CEO, said. “I’m incredibly honored by our teams in North America, whose ability to achieve B Corp Certification in just one year is not only commendable but will also help serve as a model of what’s possible to other Danone subsidiaries and other large companies. Representing around 20% of our global business, Danone North America’s B Corp Certification is an important milestone in our global company’s broader B Corp journey and a fundamental step towards realizing our Danone, One Planet. One Health vision.”

Previously known as DanoneWave, based company’s new name reflects the merger between Danone U.S. dairy and WhiteWave. As it celebrates this certification, it also is commemorating its first anniversary under this new name.

“We are incredibly proud to officially join the B Corp. movement today as Danone North America. Our new name better positions us as part of Danone, a forward-looking and unified global food and beverage company that demonstrates business success can be synonymous with building a healthier world through food,” Mariano Lozano, CEO of Danone North America, said. “This designation demonstrates to employees, consumers, partners, retailers, society and governments that we are committed to continuous improvement as we work to bring the company’s One Planet. One Health vision to life through our business and brands.”

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Bandai America unleashes spring Tamagotchi colors

BY Gisselle Gaitan

Bandai America is ringing in spring by releasing 13 new mini Tamagotchis in colors that commemorate the season.

The El Segundo, Calif.-based company is introducing the new shades following its successful launch of the winter mini Tamagotchi. which also featured various colors and flocked versions. The spring collection also will feature the familiar miniature, egg-shaped, pixelated LCD screen and pocket-sized pet that the product has become synonymous with.

“Collectability has always been a big part of the Tamagotchi world,” Tara Badie, Bandai America marketing director, said. “We are trying to keep up with consumer demand and give fans something special: Tamagotchi in new springtime colors.”

The spring Tamagotchi series will include the colors:

  • Cardinal red, which is flocked;
  • Royal blue, which is flocked;
  • Bright green with yellow;
  • White with blue;
  • Magenta with yellow;
  • Red and black with white;
  • Purple with blue and pink;
  • Bright pink with green and blue;
  • Yellow with purple;
  • Orange with yellow and pink;
  • Green with white; and
  • White with black.

Each collectible mini Tamagotchi is sold individually with the suggested retail price of $14.99.

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Heinz launches mayonnaise, asks public to vote on Mayochup

BY Gisselle Gaitan

April is shaping up as ground zero for the  battle of the condiments. Heinz has unveiled two products following mayonnaise mainstay Hellmann’s launch of a ketchup product.

The Chicago-based company will be jumping into the mayo game by releasing Heinz Real Mayonnaise, which is made with such ingredients as 100% cage-free eggs. It also will come in a jar that the company said has been designed specifically to look like an egg in order to remind consumers of the cage-free eggs used in the product.

“At Heinz, we are always looking for opportunities to bring great tasting products to our consumers,” Nicole Kulwicki, director of marketing for Heinz, said. “Our new Heinz Real Mayonnaise recipe lives up to the same great taste and quality people have come to expect from the Heinz family of products, including ketchup, mustard and BBQ sauce.”

To introduce this launch, the company will be launching a new comprehensive marketing campaign across TV, digital, print, sampling and PR. The campaign will introduce consumers to cousin Mayo, a member of the Heinz family who has just opened up shop in Sandwich, USA.

Mayonnaise isn’t the only new product from the brand. The company also is asking for the American public’s help in deciding whether or not internationally available combination of mayo and ketchup that has been tentatively named Mayochup also will be hitting store shelves.

Until April 15, consumers can vote on the brand’s Twitter page. If the poll closes with 500K votes in favor of the pre-blend of mayonnaise and ketchup, the company will be bringing Mayochup to the United States. The product’s name also is in fierce debate on Twitter, so the company said it would be putting the final name up for a vote before the launch.

Heinz Real Mayonnaise is available at retailers nationwide in 13-oz. and 19-oz. squeeze bottles, as well as 15-oz. and 30-oz. jars that will begin retailing at $2.98 each.

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