Chobani goes the non-dairy route
Chobani is expanding its portfolio in a major way.
The Norwich, N.Y.-based company, known for its yogurts, announced the launch of its first plant-based recipe, Non-Dairy Chobani.
“We have a belief: If we can’t make something better, we don’t make it at all. And for some time, we’ve felt that people deserve better nondairy options,” Hamdi Ulukaya, founder and CEO of Chobani, said. “We’ve come up with something that’s much better than what’s out there — a new recipe that’s absolutely delicious, but also meets our food philosophy of being nutritious, made with only natural ingredients and at a price that’s accessible to all. Most importantly, this isn’t a replacement to dairy, but it’s a game-changer for plant-based products.”
Created with cultured organic coconut products and non-GMO ingredients, the line does not contain artificial flavors, sweeteners or preservatives, and naturally does not contain lactose, the company said.
Non-Dairy Chobani will include single-serve cups in blueberry, peach, slightly sweet plain, strawberry and vanilla flavors, as well as single-serve drinks in mango, slightly sweet plain, strawberry and vanilla chai options.
The 5.3 oz. single-serve cups will retail for $1.99 and the 7 oz. single-serve drinks will retail for $2.49. Non-Dairy Chobani will begin hitting grocery and retail shelves in January.
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