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Cheez-It mashes together popcorn, pretzels in Duoz snacks

BY Gisselle Gaitan

Cheez-It is taking its offering of products to the next level. The brand, which is part of the Kellogg’s portfolio, has created two brand new snacks that pair together some very unexpected flavors.

The Battle Creek, Mich.-based company has unveiled the new Duoz line, which delivers a mash-up of 100% real cheese flavors and textures that change with every bite the consumer takes.

“As food mash-ups become more popular, we’re excited to launch two Cheez-It Duoz varieties that pair our favorite cheesy, crunchy crackers with two salty snacks to create new satisfying snacking experiences for everyone,” Jeff Delonis, marketing director of Cheez-It, said. “Pairing our 100% real cheese Cheez-It crackers with caramel popcorn or cheddar pretzels creates two delicious snacks with flavors and textures that change with every bite.”

The Duoz caramel popcorn and Cheddar Cracker balances sweet and salty flavors, as caramel is paired with Cheez-It cheddar crackers. The second addition to the lineup, Cheez-It Duoz Cheddar Jack Cracker and sharp cheddar pretzel delivers double the cheese flavor with the crackers and sharp cheddar pretzels.

Both snacks are now available for purchase in retail locations nationwide. Further product information can be found on the brand’s website, Facebook and Twitter pages.

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