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Cape Cod brings back russet potato chips

BY Gisselle Gaitan

Cape Cod is bringing back a fan-favorite.

The Hyannis, Mass.-based company announced that its russet potato chips would be hitting shelves once again. The chips are made with premium russet potatoes, which are sliced and cooked in custom kettles, creating a unique, dark, golden chip.

“We have a special place in our hearts for Cape Cod russet potato chips and are proud to have them back as part of our family of kettle-cooked potato chips,” Laura Merritt, VP of marketing at Cape Cod potato chips, said. “Consumers loved the unique flavor and we still get dozens of calls a week asking where to find them. Russet is our number one fan requested chip, so bringing it back was a no-brainer.”

The chips disappeared from shelves in 2007, and high consumer demand played a role in Cape Cod deciding to bring them back to retail locations, the company said.

As with other products from the brand, the chips are made with only three ingredients — premium russet potatoes, vegetable oil and salt. The chips also are free of artificial colors, flavors, preservatives, and contain no hydrogenated oils.

Cape Cod’s russet potato chips are available for the suggested retail price of $3.79 in grocery stores such as Publix, Harris Teeter, Stop & Shop and Hannaford, among others.

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