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Canada’s Moosehead brings its pale ale to the U.S.

BY DSN STAFF

Moosehead, Canada’s oldest and largest independent brewery, is making its products available across the United States.

Moosehead’s Pale Ale, which the Stamford, Conn.-based company said was the first beer to use the name, has been brewing with the same recipe since 1933, and built a loyal following in Canada for its inherent strength and distinctive taste.

“Moosehead Pale Ale is known as ‘The Beer that Built the Brewery’, and we’re excited to bring this beloved beer to U.S. consumers,” Georgia Homsany, U.S. rand director for Moosehead, said. “Pale Ale is one of the most popular styles right now in beer and we wanted to give U.S. beer lovers the opportunity to access another product in the Moosehead family with a different taste profile. The lower IBUs make it more approachable for a variety of beer consumers.”

The beer will be available in a four-pack of 16-oz. cans and in a 15-pack of 12-oz. cans across the United States. Moosehead’s Pale Ale is a top-fermented ale with 5% ABV. It is made with 100% Canadian barely and features floral aromatics and caramel tones, the company said.

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Danone North America earns B Certification

BY DSN STAFF

Danone North America, the parent company of such brands as Dannon, Danimals, Silk, Horizon Organic, Veg and So Delicious, has become a Certified B Corporation.

This B Certification reflects the White Plains, N.Y.-based company’s commitment to conducting business in a way that meets rigorous standards of verified performance, transparency and accountability, it said. Companies must complete the B Impact Assessment and earn an audited minimum score of 80 out of 200 possible points to achieve this certification, with the aim of improving every two years.

“People rightly expect large organizations like Danone to use their scale for positive impact while demanding transparency, authenticity and action. It’s time to make sustainable business the only way of doing business,” Emmanuel Faber, Danone chairman and CEO, said. “I’m incredibly honored by our teams in North America, whose ability to achieve B Corp Certification in just one year is not only commendable but will also help serve as a model of what’s possible to other Danone subsidiaries and other large companies. Representing around 20% of our global business, Danone North America’s B Corp Certification is an important milestone in our global company’s broader B Corp journey and a fundamental step towards realizing our Danone, One Planet. One Health vision.”

Previously known as DanoneWave, based company’s new name reflects the merger between Danone U.S. dairy and WhiteWave. As it celebrates this certification, it also is commemorating its first anniversary under this new name.

“We are incredibly proud to officially join the B Corp. movement today as Danone North America. Our new name better positions us as part of Danone, a forward-looking and unified global food and beverage company that demonstrates business success can be synonymous with building a healthier world through food,” Mariano Lozano, CEO of Danone North America, said. “This designation demonstrates to employees, consumers, partners, retailers, society and governments that we are committed to continuous improvement as we work to bring the company’s One Planet. One Health vision to life through our business and brands.”

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Bandai America unleashes spring Tamagotchi colors

BY Gisselle Gaitan

Bandai America is ringing in spring by releasing 13 new mini Tamagotchis in colors that commemorate the season.

The El Segundo, Calif.-based company is introducing the new shades following its successful launch of the winter mini Tamagotchi. which also featured various colors and flocked versions. The spring collection also will feature the familiar miniature, egg-shaped, pixelated LCD screen and pocket-sized pet that the product has become synonymous with.

“Collectability has always been a big part of the Tamagotchi world,” Tara Badie, Bandai America marketing director, said. “We are trying to keep up with consumer demand and give fans something special: Tamagotchi in new springtime colors.”

The spring Tamagotchi series will include the colors:

  • Cardinal red, which is flocked;
  • Royal blue, which is flocked;
  • Bright green with yellow;
  • White with blue;
  • Magenta with yellow;
  • Red and black with white;
  • Purple with blue and pink;
  • Bright pink with green and blue;
  • Yellow with purple;
  • Orange with yellow and pink;
  • Green with white; and
  • White with black.

Each collectible mini Tamagotchi is sold individually with the suggested retail price of $14.99.

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