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Boudreaux’s Rash Kicking Kit helps soothe infants

BY DSN STAFF

Known for its brand of products that aid in relieving and soothing the discomfort that is brought upon by infant rashes, Boudreaux’s Butt Paste is introducing consumers to a brand new product.

The Tarrytown, N.Y.-based brand, which is part of Prestige’s portfolio of companies, is launching a Rash Kicking Kit, which features two of the brand’s butt paste formulas in original and maximum strength, and its new soft silicone, BPA-free applicator.

“We are excited to debut the Boudreaux’s Butt Paste Rash Kicking Kit, a complete toolkit to help moms and dads kick rash fast,” Carol Bishop, marketing director at Prestige Brands, said. “Whether shopping for a baby shower or arming yourself with the best there is for baby, the Rash Kicking Kit is a complete solution for a pesky problem almost all babies experience at least once in their lives.”

Boudreaux’s original rash-kicking formula is free from dyes, parabens, preservatives and phthalates, and contains 16% zinc oxide. The maximum strength also is free of the same chemicals and features 40% zinc oxide.

Boudreaux’s Butt Paste Rash Kicking kit currently retails for $14.99. Further information can be found on the company’s website.

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