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Boudreaux’s Rash Kicking Kit helps soothe infants

BY DSN STAFF

Known for its brand of products that aid in relieving and soothing the discomfort that is brought upon by infant rashes, Boudreaux’s Butt Paste is introducing consumers to a brand new product.

The Tarrytown, N.Y.-based brand, which is part of Prestige’s portfolio of companies, is launching a Rash Kicking Kit, which features two of the brand’s butt paste formulas in original and maximum strength, and its new soft silicone, BPA-free applicator.

“We are excited to debut the Boudreaux’s Butt Paste Rash Kicking Kit, a complete toolkit to help moms and dads kick rash fast,” Carol Bishop, marketing director at Prestige Brands, said. “Whether shopping for a baby shower or arming yourself with the best there is for baby, the Rash Kicking Kit is a complete solution for a pesky problem almost all babies experience at least once in their lives.”

Boudreaux’s original rash-kicking formula is free from dyes, parabens, preservatives and phthalates, and contains 16% zinc oxide. The maximum strength also is free of the same chemicals and features 40% zinc oxide.

Boudreaux’s Butt Paste Rash Kicking kit currently retails for $14.99. Further information can be found on the company’s website.

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Bob Evans Farms, Nick and Vanessa Lachey unveil mac and cheese day partnership

BY DSN STAFF

Lovers of macaroni and cheese rejoice.

The cheesy food’s July 14th national day is approaching, and to celebrate Bob Evans Farms announced that it would be partnering with celebrity couple Nick and Vanessa Lachey.

The duo used the New Albany, Ohio-based company’s product two create their own custom recipes that consumers can check out for themselves on the brand’s website.

“One of our favorite things to do as a family is make dinners together,” Vanessa Lachey said. “Mac and cheese is a staple in our household — so we were thrilled to partner with Bob Evans Farms to customize our own special recipes. We’ll be making both dishes on National Mac and Cheese Day this year — and will let our kids decide which one is their favorite!”

Vanessa’s custom recipe features Bob Evans’ macaroni and cheese with a toppings bar of foods such as bacon bits and roasted tomatoes. Nick created a hamburger topped with the brand’s mac and cheese that’s topped with chili and shredded cheese.

“We had a lot of fun making our own recipes using Bob Evans delicious mac and cheese,” Nick Lachey said. “We hope everyone enjoys both of our recipes, but I’m secretly rooting for my Ohio-inspired dish to come out on top.”

In addition to teaming up with the Lachey’s, Bobs Evans Farms also will be giving consumers the chance to win free macaroni and cheese for a year on Facebook from July 14 to 16.

“We do mac and cheese each and every day — but it’s great to see a special day dedicated to one of America’s favorite dishes,” Chris Lambrix, senior vice president of retail business development at Bob Evans Farms, said. “We are proud to partner with Nick and Vanessa Lachey, who took our macaroni and cheese and created fun, delicious and easy-to-make recipes that are unique to each of them. We invite America to try both of their recipes, then share their favorites with us.”

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E. & J. Gallo Winery, Kube uncover alcohol purchasing trends

BY DSN STAFF

As trends in other categories such as beauty and fashion are constantly evolving, so are those in the world of alcoholic beverages.

Looking beyond the world of wines, E. & J. Gallo Winery and the Knowledge Unearthed for Business Expansion, or Kube, examined the entire alcohol space and uncovered how consumers’ values and beliefs influence the type of drinks they choose and consume.

“Going beyond wine was important for Gallo to develop a relevant framework to understand consumer trends within all alcohol beverage categories,” Jennifer Jo Wiseman, vice president of consumer and product insights, said. “As a leader in the industry, we are committed to learning, experimenting, and innovating in order to continue providing brands and products that consumers seek and enjoy.”

The companies found that while premium wine drinkers continue to remain more exploratory and social than drinkers of lower price points, an interest in fine wine was driven by having a moment with a drink or having a friend introduce them to the world of fine wines.

Kube also found that 66% of consumers admitted to changing their drink of choice, depending on where they are and what they are doing.

Another major trend that does not seem to be on the road to slowing down is that of wine cans, seeing such brands as Lila and Ah-So rosé have taken the pink drink to that format.

“This means listening to our consumers and providing offerings that fit the needs of their occasions. Our teams at Gallo are continuing our company’s effort to grow the alcohol beverage category, which wouldn’t be achievable without innovation,” Stephanie Gallo, vice president of marketing, said. “Taking what we’ve learned from Kube is helping us to partner with our internal teams, as well as our customers to innovate for the future.”

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