Bob Evans Farms, Nick and Vanessa Lachey unveil mac and cheese day partnership
Lovers of macaroni and cheese rejoice.
The cheesy food’s July 14th national day is approaching, and to celebrate Bob Evans Farms announced that it would be partnering with celebrity couple Nick and Vanessa Lachey.
The duo used the New Albany, Ohio-based company’s product two create their own custom recipes that consumers can check out for themselves on the brand’s website.
“One of our favorite things to do as a family is make dinners together,” Vanessa Lachey said. “Mac and cheese is a staple in our household — so we were thrilled to partner with Bob Evans Farms to customize our own special recipes. We’ll be making both dishes on National Mac and Cheese Day this year — and will let our kids decide which one is their favorite!”
Vanessa’s custom recipe features Bob Evans’ macaroni and cheese with a toppings bar of foods such as bacon bits and roasted tomatoes. Nick created a hamburger topped with the brand’s mac and cheese that’s topped with chili and shredded cheese.
“We had a lot of fun making our own recipes using Bob Evans delicious mac and cheese,” Nick Lachey said. “We hope everyone enjoys both of our recipes, but I’m secretly rooting for my Ohio-inspired dish to come out on top.”
In addition to teaming up with the Lachey’s, Bobs Evans Farms also will be giving consumers the chance to win free macaroni and cheese for a year on Facebook from July 14 to 16.
“We do mac and cheese each and every day — but it’s great to see a special day dedicated to one of America’s favorite dishes,” Chris Lambrix, senior vice president of retail business development at Bob Evans Farms, said. “We are proud to partner with Nick and Vanessa Lachey, who took our macaroni and cheese and created fun, delicious and easy-to-make recipes that are unique to each of them. We invite America to try both of their recipes, then share their favorites with us.”
E. & J. Gallo Winery, Kube uncover alcohol purchasing trends
As trends in other categories such as beauty and fashion are constantly evolving, so are those in the world of alcoholic beverages.
Looking beyond the world of wines, E. & J. Gallo Winery and the Knowledge Unearthed for Business Expansion, or Kube, examined the entire alcohol space and uncovered how consumers’ values and beliefs influence the type of drinks they choose and consume.
“Going beyond wine was important for Gallo to develop a relevant framework to understand consumer trends within all alcohol beverage categories,” Jennifer Jo Wiseman, vice president of consumer and product insights, said. “As a leader in the industry, we are committed to learning, experimenting, and innovating in order to continue providing brands and products that consumers seek and enjoy.”
The companies found that while premium wine drinkers continue to remain more exploratory and social than drinkers of lower price points, an interest in fine wine was driven by having a moment with a drink or having a friend introduce them to the world of fine wines.
Kube also found that 66% of consumers admitted to changing their drink of choice, depending on where they are and what they are doing.
“This means listening to our consumers and providing offerings that fit the needs of their occasions. Our teams at Gallo are continuing our company’s effort to grow the alcohol beverage category, which wouldn’t be achievable without innovation,” Stephanie Gallo, vice president of marketing, said. “Taking what we’ve learned from Kube is helping us to partner with our internal teams, as well as our customers to innovate for the future.”
Davey’s Ice Cream, Angry Orchard partner on rosé ice cream
New Yorkers will be able to get their hands on a special treat thanks to Davey’s Ice Cream and Angry Orchard.
The two companies have partnered together on two new ice cream flavors that will be available in the days leading up to National Ice Cream Day on July 15.
“We are always looking for refreshing and unexpected ways for drinkers to enjoy cider,” Ryan Burk, head cider maker at Angry Orchard, said. “For National Ice Cream Day, we wanted to see if we could deliver the essence of our rosé cider in the form of a cool treat and found a great partner in Davey’s, whose passion for innovative and unique ingredients resonates in each of the recipes we’ve crafted together.”
The limited-edition launches will consist of:
- The Rosé CreamCider, which features Davey’s signature sweet cream ice cream base with an Angry Orchard Rosé cider-infused sorbet; and
- The Pine-Apple Hibiscus Rosé Sorbet, which features Angry Orchard’s Rosé cider as the base and incorporates pineapple juice and hibiscus.
Both flavors will be available for purchase from July 13 to 15 at Davey’s Ice Cream locations in the East Village, Williamsburg and Greenpoint. Angry Orchard also will have limited quantities of the sweet treats at its Walden, N.Y., location on July 15.
“Davey’s Ice Cream is dedicated to making ice cream the right way: no frills, no fuss, just churning out classic American ice cream handcrafted by real people using real ingredients,” David Yoo, owner of Davey’s Ice Cream, said. “As we team up with Angry Orchard this summer, we look forward to continuing age-old culinary traditions through our creative approach to making each lick of Rosé CreamCider and Pine-Apple Hibiscus Rosé sorbet a memorable experience.”
Quantities are limited and since both the ice cream and sorbet contain alcohol, the consumer must be at least 21 years old to enjoy, the company said.