Ben & Jerry’s celebrates activists with limited-edition Pecan Resist
Ben & Jerry’s is celebrating activists who continue to resist oppression, harmful environmental practices and injustice by launching a new limited-edition flavor.
The new Pecan Resist features chocolate ice cream with white and dark fudge chunks, pecans, walnuts and fudge-covered almonds. The product also will highlight four groups and movements focused on freedom, belonging, community and justice.
In addition, the Burlington, Vt.-based company announced that it would be donating $25,000 to Color of Change, Honor the Earth, Women’s March and Neta as part of the new launch’s initiative.
“We couldn’t be prouder or more excited to support these four organizations that are doing incredible work every day,” Ben & Jerry’s CEO Matthew McCarthy said. “Our goal is to use our company’s voice, our ice cream and our activism to encourage all Americans to support and help build these movements, which counter the current regressive agenda. We think it’s more important now than ever that citizens and businesses alike stand up and be counted.”
Pecan Resist’s campaign graphics and pint was designed by Bay Area artist Favianna Rodriguez. Her art focuses on the intersection of such issues as immigration, economic inequality, gender justice and climate change, the company said.
“As an artist, I know well the power of culture, and I recognize when a business is using its platform to push for love, justice and a green planet,” Rodriguez said. “Let’s declare our resistance, march in the streets and elect a new generation of change makers.”
Information on where to find the pint or about the campaign can be found on Ben & Jerry’s website.
Reese’s unveils smaller, thinner peanut butter cups
Reese’s peanut butter cups are getting a new slimmer look in the upcoming year.
The Hershey, Pa.-based company, part of the Hershey portfolio of brands, announced an additional way for fans of the chocolate to enjoy the sweet treat beginning in March 2019,
“America, we’re excited to give you another way to enjoy that irresistible, delicious, salty, sweet combo that can only come from Reese’s,” Veronica Villasenor, senior director at Reese’s, said. “We’re giving you what you want, for every part of your day, and you can have more than one. You’re welcome.”
Reese’s Thins are 40% thinner than regular the regular version of the peanut butter cup and come individually wrapped in a bag, the company said.
Further information will be released at a later date. For now, consumers can stay up to date with the product on social media by using the #NoWrongWay and #NotSorry hashtags.
Campbell’s intros Well Yes! Sipping Soups
Campbell’s is changing the way consumers eat soup.
The brand announced the launch of its new Well Yes! Sipping Soups line, which comes in a convenient grab-and-go packaging.
“With convenience-focused daytime snacking on the rise and a desire to find more nutritious options, consumers are hungry for quick and easy solutions that deliver on taste,” Diego Palmieri, chief marketing officer at Campbell Meals and Beverages, said. “Well Yes! Sipping Soups were crafted to provide delicious real food ingredients with drinkable vegetable nutrition, in a convenient and affordable on-the-go package.”
Available in five flavors — tomato and sweet basil; butternut squash and sweet potato; roasted pepper and tomato; harvest carrot and ginger; and sweet corn and roasted poblano — each soup provides 20% or more of daily vegetable servings and is under 200 calories per cup, the Camden, N.J.-based company said.
“The development of Well Yes! Sipping Soups began with the selection of consumers’ favorite vegetables,” Graham Zanow, executive chef at Campbell said. “Roasted pepper is topped with smoked paprika. Sweet corn gets a careful addition of poblano pepper and toasted cumin, resulting in an authentic southwest flavor. A little butternut squash purée was added for sweetness to the tomato. And I am personally passionate about the carrot-ginger, as the recipe is just like the one I served at my own cafe. A finish of coconut and ginger makes the carrot taste more like itself but also creates a soothing, warm sensation.”
In addition, Well Yes! Sipping Soups meet vegetarian dietary needs, are non-GMO and do not contain artificial colors or flavors, the company said.
The soups can be found at grocers nationwide and online for the suggested retail price of $1.99 per unit.