CENTER STORE

Bandai America unleashes spring Tamagotchi colors

BY Gisselle Gaitan

Bandai America is ringing in spring by releasing 13 new mini Tamagotchis in colors that commemorate the season.

The El Segundo, Calif.-based company is introducing the new shades following its successful launch of the winter mini Tamagotchi. which also featured various colors and flocked versions. The spring collection also will feature the familiar miniature, egg-shaped, pixelated LCD screen and pocket-sized pet that the product has become synonymous with.

“Collectability has always been a big part of the Tamagotchi world,” Tara Badie, Bandai America marketing director, said. “We are trying to keep up with consumer demand and give fans something special: Tamagotchi in new springtime colors.”

The spring Tamagotchi series will include the colors:

  • Cardinal red, which is flocked;
  • Royal blue, which is flocked;
  • Bright green with yellow;
  • White with blue;
  • Magenta with yellow;
  • Red and black with white;
  • Purple with blue and pink;
  • Bright pink with green and blue;
  • Yellow with purple;
  • Orange with yellow and pink;
  • Green with white; and
  • White with black.

Each collectible mini Tamagotchi is sold individually with the suggested retail price of $14.99.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
CENTER STORE

Heinz launches mayonnaise, asks public to vote on Mayochup

BY Gisselle Gaitan

April is shaping up as ground zero for the  battle of the condiments. Heinz has unveiled two products following mayonnaise mainstay Hellmann’s launch of a ketchup product.

The Chicago-based company will be jumping into the mayo game by releasing Heinz Real Mayonnaise, which is made with such ingredients as 100% cage-free eggs. It also will come in a jar that the company said has been designed specifically to look like an egg in order to remind consumers of the cage-free eggs used in the product.

“At Heinz, we are always looking for opportunities to bring great tasting products to our consumers,” Nicole Kulwicki, director of marketing for Heinz, said. “Our new Heinz Real Mayonnaise recipe lives up to the same great taste and quality people have come to expect from the Heinz family of products, including ketchup, mustard and BBQ sauce.”

To introduce this launch, the company will be launching a new comprehensive marketing campaign across TV, digital, print, sampling and PR. The campaign will introduce consumers to cousin Mayo, a member of the Heinz family who has just opened up shop in Sandwich, USA.

Mayonnaise isn’t the only new product from the brand. The company also is asking for the American public’s help in deciding whether or not internationally available combination of mayo and ketchup that has been tentatively named Mayochup also will be hitting store shelves.

Until April 15, consumers can vote on the brand’s Twitter page. If the poll closes with 500K votes in favor of the pre-blend of mayonnaise and ketchup, the company will be bringing Mayochup to the United States. The product’s name also is in fierce debate on Twitter, so the company said it would be putting the final name up for a vote before the launch.

Heinz Real Mayonnaise is available at retailers nationwide in 13-oz. and 19-oz. squeeze bottles, as well as 15-oz. and 30-oz. jars that will begin retailing at $2.98 each.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
CENTER STORE

Sour Patch Kids intros flavored ice pops

BY Gisselle Gaitan

On the heels of partnering with Yoplait’s Go-Gurt, Sour Patch Kids has expanded into the freezer aisle with a new product that is first sour then sweet.

The Pennsauken, N.J.-based company unveiled the new Sour Patch Kids Flavored Ice Pops, which were created through a new license with Mondelēz International and contain a sweet frozen base along with a sour swirl.

“As a leader in the frozen novelty industry, we are thrilled to expand our partnership with Mondelēz International to bring the iconic Sour Patch Kids brand to frozen novelties,” Jerry Law, J&J Snack Foods senior vice president, said. “What makes this product shine is the sour swirl we infused into a sweet, frozen base, giving Sour Patch Kids candy fans the perfect ‘sour then sweet’ flavor profile.”

Inspired by flavors of the original candy, the flavored ice pops are available in blue raspberry, lemon, lime, orange and redberry flavors. Each variety pack will be sold in retail and club stores throughout the United States and Canada that will retail for $2.50 to $3.50 for a 12-pack and $5.99 to $7.99 for a 30-count club pack.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?