Apple & Eve brings fruit flavored water to shelves
For those who have kids who aren’t fans of the taste of water, Apple & Eve has come up with a way to change their minds.
The Port Washington, N.Y.-based company, which is part of the Lassonde Pappas portfolio, announced the launch of its new Cool Waters line.
Sweetened with just a touch of organic juice fruit juice and enhanced with vitamin C, the beverage collection contains only 3 to 4 g of sugar and 15 to 20 calories per serving, the company said.
In addition, Cool Waters are certified USDA Organic, non-GMO and do not contain artificial sweeteners, colors and flavors.
"Apple & Eve is excited to introduce Cool Waters — a better-for-you hydration drink with simple ingredients that kids will love and parents will approve of," Seth French, the president of Lassonde Pappas said. "We want to provide our consumers with different options that will help them lead healthier lives, and Cool Waters is a great new product from a brand they can trust."
Available in the strawberry, cherry and tropical punch varieties, Apple & Eve’s Cool Waters come in an 8-count multipack that contains 6.75-oz. juice boxes and can be found at select retailers. For the nearest location, the brand encourages consumers to use the store locator on its website.