Blue Echo Care won the Drug Store News Buyers’ Choice Award for its Cleanse Right At-Home Ear Wax Removal Spiral during ECRM’s Health Care session held this month. Hisamitsu was a finalist for its Salonpas Lidocaine Flex Patch.
The products were selected from dozens of entries submitted by participating suppliers. Buyers were able to evaluate each entry and cast their votes based on product packaging and innovation via the Drug Store News-branded Buyers Choice Awards section of the ECRM Connect platform.
“Addressing unique consumer needs is the hallmark of innovative brands, and both Buyers Choice Award winners accomplish this,” said Craig Chmielowicz, senior vice president of health and beauty care for ECRM. “One provides a safe alternative for removing ear wax, while the other developed a pain patch that stays put regardless of how much you move. Congratulations to both winners.”