Blake Lively enters beverage space with Betty Buzz nonalcoholic mixers
Betty Buzz nonalcoholic sparkling mixers are available in tonic water, sparkling grapefruit, Meyer lemon club soda, sparkling lemon lime and ginger beer flavors.
Blake Lively is branching out from the world of acting and entering the beverage category with Betty Buzz, a line of nonalcoholic sparkling mixers made from clean ingredients.
“I don’t drink. I know that’s odd coming from the wife of an infamous gin slinger. Over the past many years of mixing but not drinking cocktails, it became clear mixers are the unsung heroes of the drink world and deserve just as much love as alcohol,” founder lively said. “We’ve spent the last three years crafting Betty Buzz and are so excited for people to finally taste it.”
Designed to be paired with spirits, the mixers can also be consumed on their own, the company said.
“Why Betty? My dad’s name was Ernest Brown Jr., but he was known as Ernie Lively. He gave up his last name when he married my mom, and any success he, or I, have experienced has been in a name that isn’t his,” Lively said. “So when I was working hard to build this company, I wanted any success to be in a name that was meaningful to him. Betty was his mom and his sister’s name. Also, Ernie would not be the best name for a mixer. Why Buzz? Because why should alcohol get all the fun? Try it. The bubbles and flavors feel like a buzz of joy.”
Available in five flavors — tonic water, sparkling grapefruit, Meyer lemon club soda, sparkling lemon lime and ginger beer — each mixer is made with real juice and natural flavors, the company said.
Made without the use of artificial flavors, colors or sweeteners, the beverages are non-GMO, gluten-free and packaged in an eco-friendly glass that can make two cocktails when combined with a spirit of choice.
Betty Buzz is now available for purchase online at BettyBuzz.com and at select retailers across the country.