Betr Remedies widens distribution to Walmart stores
After a successful launch on Walmart’s e-commerce platform, Betr Remedies is looking to get its products onto the retailer’s physical shelves.
The Santa Monica, Calif.-based company, which calls actress Ellen Pompeo as its co-founder and chief impact officer, shared that its full line of over-the-counter products is now available at 2,000 Walmart stores across the nation.
This marks the first time that the brand’s products are available on store shelves, the company said.
“Jen Hoffman, Livio Bisterzo and I co-founded Betr Remedies on the idea that quality health care is a right all people deserve access to,” Ellen Pompeo said, “With Betr Remedies, we exist to serve everyone, so we're thrilled to collaborate with Walmart and be available to millions of their consumers across the country, giving them the chance to make a difference through their purchasing power.”
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Manufactured in the United States, Betr Remedies’ portfolio consists of more than 15 SKUs that span across the pain, allergy, digestive health, and cold and flu categories.
Each Betr Remedies product, which contains FDA-authorized ingredients, follows a buy-one, give-one component that is managed through Sirum, a nonprofit that enables healthcare organizations to donate unused medications through select charitable pharmacies in underserved communities.
“As we continue to enhance our over-the-counter offerings, we are thrilled to collaborate with Betr Remedies as their first retail partner and bring Betr Remedies products exclusively to our stores and online, making it more convenient for customers to get the products they need during their weekly shopping trips,” Maya Bowie, merchandising vice president of wellness at Walmart said. “Betr Remedies and Walmart are both focused on improving health equity and access in America. Our scale, combined with Betr Remedies' brand purpose, will help make a positive impact.”
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Betr Remedies products are now available at 2,000 Walmart stores across the nation and online at Walmart.com.