In addition, the the Santa Monica, Calif.-based company also is launching products at Walmart.
Known best for its OTC medications that contain the same FDA-authorized ingredients in major name brand medications, Betr Remedies is rolling out eight new product SKUs at the retailer.
”We’re excited to collaborate with Betr Remedies as their first retail partner and, together, bring new energy to the OTC category,” Maya Bowie, merchandising vice president of wellness at Walmart, said. “Walmart is committed to helping our customers meet and achieve personal wellness goals, and that includes enhancing our over-the-counter offerings online and in store. Betr and Walmart are both focused on improving health equity and access in America. Our scale, combined with Betr’s brand purpose, will help make a positive impact.”
Rehydration, designed to help restore hydration quickly and effectively, comes in a strawberry lemonade flavor electrolyte powder;
Digestive Health, formulated to help with gas relief, is available in 30 softgels, 25 stool softener softgels and 50 acid relief tablets;
Cold and Flu, designed to provide chest congestion relief, comes in 14 tablets, 24 cold and flu daytime relief tablets, and 24 cold and flu nighttime relief tablets;
Immune Support, available in a citrus flavor, contains 62 tablets; and
Sleep, a nighttime sleep aid with 48 capsules.
In total, Betr Remedies’ product line consists of 15 SKUs across pain relief, allergies, digestive issues, and cold and flu symptoms that are available on Walmart.com. The line will roll out to stores in January.