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01/18/2022

Bespoke Beauty Brands, Liane V partner on lash line

Liane V’s beauty line currently consists of classic and magnetic false eyelashes that come in 15 different styles.
Gisselle Gaitan
Online Editor
Gisselle Gaitan profile picture
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Liane V

Bespoke Beauty Brands is working with musician, beauty influencer and dancer Liane V, to help consumers achieve their best lash looks yet.

Together, the two companies are launching LianeVBeauty.com, which has debuted with Mega Magnetic Strips, Classic Strips, Magnetic Clusters and a Magnetic Liner.

The collection consists of classic and magnetic false eyelashes that come in 15 different styles that boast such fun and flirty names as First Class, Trendsetter, Dreamer, Island Girl, Coffee Lover, Manifest, Booked & Busy, Blessed, CEO, Hustlin’ and Ladies Night Out.

[Read More: Maybelline New York unveils curl-focused mascara]

Featuring the look and feel of mink, the cruelty-free and synthetic lashes are made of 100% luxe vegan silk and can be re-worn up to 20 times, the Los Angeles-based company said.

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Liane V Lash Line

“When I put lashes on, I look and feel more confident. It changes your appearance instantly and has such a transformative power,” Liane V says. “I wanted to design lashes for everyone, to give all individuals the opportunity to unleash their inner self-confidence and make their everyday routine more beautiful.”

Lashes can be applied easily after the intense black eyeliner is applied. In addition, each magnetic lash has 12 invisible mega magnets that hold them in place, which also allows users to customize the band size without compromising adherence strength.

[Read More: Becky G enters cosmetics space with Treslúce Beauty]

“I wanted to make sure these lashes were beginner-friendly, so that they could be accessible to everyone and comfortable to wear,” Liane says.

Currently, the magnetic liner retails for $15, the classic strip styles retail for $25, the magnetic strip styles retail for $25 and the magnetic clusters retail for $30.

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