YouCam Makeup, Flying Solo bring NYFW beauty to smartphones
YouCam Makeup, which is owned by Perfect, is kicking off fashion month by partnering with Flying Solo NYC.
The augmented reality beauty app and independent fashion house are joining forces to allowing consumers to virtually try-on New York Fashion Week beauty looks.
“We are thrilled to partner with such a forward-thinking global fashion house like Flying Solo and give the looks of empowering indie designers around the world a virtual beauty makeover,” Alice Chang, Perfect founder and CEO, said. “It’s an exciting time to be able to elevate traditional fashion week content coverage to a new level, and give fashion fans the chance to try the stunning runway looks instantly from their mobile phones.”
YouCam will also showcase the label’s runway show with front row coverage, which showcases 70 indie designers, and also features exclusive backstage footage that highlights the designers, makeup artists and hairstylists who work behind the scenes.
“Flying Solo is extremely excited to bring our exclusive makeup looks from this season and past shows to all our followers together with YouCam pioneering technology,” Elizabeth Solomeina, co-founder and managing director at Flying Solo, said. “For the first time everyone can feel like they are part of our runway.”
Beauty looks from Flying Solo NYC can now be tried on for free on YouCam Makeup’s app, and on Sept. 11 at 8 PM EST., a front row seat to the fall show with backstage interviews will be available on the app as well.
Gillette Venus, Regina King partner on Her Shot campaign
Gillette Venus and actress Regina King are joining forces for a very important cause.
The Procter & Gamble-owned brand announced that it would be partnering with 10 up-and-coming female directors to create video content that highlights the importance of a woman’s point of view, as part of the Her Shot campaign.
“Gillette Venus has always designed products based on listening to women and what they want,” Hillary Mone, North America Gillette Venus brand manager, said. “With this campaign, we’re continuing to promote female perspective and design, but through a lens.”
Actress Regina King will serve as a mentor of sorts to the directors, and provide both tips and advice on success and how they can elevate their voices in the industry.
“Whether it’s stronger female characters or a more realistic portrayal of the female experience, there’s so much potential for women to shape the world with the stories they tell. I’m looking forward to seeing the unique perspectives from these 10 women,” King said. “Right now with the majority of content coming from male directors, we’re too often seeing the world through a male lens. I’m excited to partner with Gillette Venus on this campaign because giving women more of these content creation opportunities is a step in the right direction.”
To select the 10 female directors for the campaign, the brand partnered with Fiverr — a marketplace of creative and digital services. This campaign also comes on the heels of Procter & Gamble’s recent pledge of commitment to gender equality and support of female creativity, which this movement hopes to bring to the forefront.
Further information on the campaign, along with a look at the content created by the directors, can be found on Gillette Venus’ Instagram TV hub or by checking out the #HerShotxVenus hashtag.
Carpe antiperspirant looks to reduce sweat
Carpe, a skin care line dedicated to providing over-the-counter relief for excessive sweating, launched its latest innovation.
The Durham, N.C.-based company’s latest innovation has been demonstrated to reduce sweat over a 60% mean, which is double the 30% demonstrated as the U.S. legal standard.
“As someone who knows what it’s like to struggle with excessive sweating, I am thrilled that we are bringing an affordable, effective, and non-irritating antiperspirant to market that is made for people like me,” David Spratte, Carpe’s CEO and co-founder, said.
The antiperspirant is scented with eucalyptus oil and can be applied with a soft-foam applicator that is housed in a plastic casing, the company said.
“Our market research showed that 65% of people are likely to try a new antiperspirant — because they just aren’t satisfied with what’s out there today,” Kasper Kubica, co-founder and COO of Carpe, said. “We know how difficult it can be for some people to find an effective antiperspirant, so we decided to create a product that aimed for maximum efficacy.”
For best results, the company recommends applying the product twice a day — once before bed and once in the morning.
The antiperspirant is available for purchase on Amazon and on Carpe’s website for the suggested retail price of $19.95.