BEAUTY CARE

YouCam Makeup, Flying Solo bring NYFW beauty to smartphones

BY DSN STAFF

YouCam Makeup, which is owned by Perfect, is kicking off fashion month by partnering with Flying Solo NYC.

The augmented reality beauty app and independent fashion house are joining forces to allowing consumers to virtually try-on New York Fashion Week beauty looks.

“We are thrilled to partner with such a forward-thinking global fashion house like Flying Solo and give the looks of empowering indie designers around the world a virtual beauty makeover,” Alice Chang, Perfect founder and CEO, said. “It’s an exciting time to be able to elevate traditional fashion week content coverage to a new level, and give fashion fans the chance to try the stunning runway looks instantly from their mobile phones.”

YouCam will also showcase the label’s runway show with front row coverage, which showcases 70 indie designers, and also features exclusive backstage footage that highlights the designers, makeup artists and hairstylists who work behind the scenes.

“Flying Solo is extremely excited to bring our exclusive makeup looks from this season and past shows to all our followers together with YouCam pioneering technology,” Elizabeth Solomeina, co-founder and managing director at Flying Solo, said. “For the first time everyone can feel like they are part of our runway.”

Beauty looks from Flying Solo NYC can now be tried on for free on YouCam Makeup’s app, and on Sept. 11 at 8 PM EST., a front row seat to the fall show with backstage interviews will be available on the app as well.

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