BEAUTY CARE

Whole Blends celebrates the beauty of blended ingredients

BY DSN STAFF

Whole Blends is celebrating the blend of ingredients used within its products in a new campaign.

The brand’s new Blended Makes Us Better movement highlights products created with the purpose to nourish and care for various hair types and will feature the Repairing Honey Treasures and Smoothing Hair Care lines.

“We are very proud to unveil the Blended Makes Us Better campaign and celebrate the diversity of hair across America,” Anncy Rowe, SVP of marketing for Garnier, said. “With the insight that there are multiple hair types in a majority of American households, Blended Makes Us Better aims to educate families on the power of ingredient blends in Whole Blends hair care products to meet their unique needs at home for the entire family.”

According to a survey the brand conducted with Kelton Global, three-out-of-four women live in a household that has multiple hair types, and more than half of those women look for a blend of ingredients with multiple benefits to address the hair care needs of their family.

Whole Blends’ products are sustainably sourced, feature paraben-free formulas, and include such ingredients as argan oil, coconut oil, cocoa butter and aloe, that’s purchased sustainably and fairly to support local farmers and communities, the company said.

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