BEAUTY CARE

Whole Blends celebrates the beauty of blended ingredients

BY DSN STAFF

Whole Blends is celebrating the blend of ingredients used within its products in a new campaign.

The brand’s new Blended Makes Us Better movement highlights products created with the purpose to nourish and care for various hair types and will feature the Repairing Honey Treasures and Smoothing Hair Care lines.

“We are very proud to unveil the Blended Makes Us Better campaign and celebrate the diversity of hair across America,” Anncy Rowe, SVP of marketing for Garnier, said. “With the insight that there are multiple hair types in a majority of American households, Blended Makes Us Better aims to educate families on the power of ingredient blends in Whole Blends hair care products to meet their unique needs at home for the entire family.”

According to a survey the brand conducted with Kelton Global, three-out-of-four women live in a household that has multiple hair types, and more than half of those women look for a blend of ingredients with multiple benefits to address the hair care needs of their family.

Whole Blends’ products are sustainably sourced, feature paraben-free formulas, and include such ingredients as argan oil, coconut oil, cocoa butter and aloe, that’s purchased sustainably and fairly to support local farmers and communities, the company said.

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BEAUTY CARE

Foreo intros AI-enabled beauty assistant

BY DSN STAFF

Foreo’s latest addition to its product line is merging the worlds of tech and beauty.

The Stockholm-based company unveiled its new smart beauty coach, which comes in the form of an artificial intelligence-enabled facial cleansing device, the Luna fofo.

“This FOREO device is capable of self-learning and is differentiated from other skincare products by its ability to advance day after day,” Filip Sedic, founder and CEO of Foreo said.

The tool’s skin care treatment balances moisture levels with information from a skincare quiz on the Foreo For You app, and then customizes the frequency, power and duration of the T-Sonic pulsations on the user’s skin.

“Our future products plan to detect air quality and the user’s skin condition in real time. Based on all the data, the device could come up with a mode of treatment that is most suitable at that very moment,” Sedic said. “The device will soon be able to predict what kind of treatment, products or tools are best needed for the days ahead.”

The Luna fofo is available for purchase on the company’s website for $89, and the Foreo For You app is available to be downloaded for free from the App Store for iOS or Google Play store.

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BEAUTY CARE

Innovations in sun care help keep skin protected

BY DSN STAFF

Derma E Rolls Out Sunscreen Stick
Facial care products company Derma E makes 100% vegan, cruelty-free formulas that do not contain parabens, sodium lauryl sulfates, petrolatum, mineral oil, artificial colors, gluten, soy or GMOs. The brand recently added Natural Sunscreen SPF 30 Stick to its lineup, which offers broad-spectrum protection in a water-resistant formula that the company said is lightweight and gentle. The product contains eco-friendly zinc oxide plus vitamin C and green tea to protect skin from UVA/UVB rays and it reduces the appearance of premature skin aging. It also is reef safe, hypoallergenic and fragrance-free.

Coppertone Adds Kids Sport
New Coppertone Kids Sport Sunscreens are available in two spray options — SPF 50 and SPF 100. The formula was designed to be durable, according to the company, ensuring it stays on when kids sweat. It also doesn’t run into eyes or sting, and holds up against water for up to 80 minutes. Coppertone Kids Sport Sunscreens, available in most preferred higher SPF levels, are hypoallergenic and free of parabens and PABA, Bayer Consumer Health said. They are available in SPF 50 Continuous Spray in a 6.9-fl.-oz. size, and SPF 100 Continuous Spray 5.5-fl.-oz. size.

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