BEAUTY CARE

Waterpik aims to whiten teeth, intros new flosser

BY Gisselle Gaitan

Waterpik is expanding its portfolio of products by announcing the addition of the new Whitening Water Flosser, which delivers precision whitening while water flossing.

The Fort Collins, Colo,-based company’s new launch mixes a gentle whitening agent with water to remove stubborn stains between the teeth and in hard-to-reach places. To achieve the process, users must insert a whitening tablet into the special Water Flosser handle, aim the pressurized water flow at the teeth and then water floss as normal.

Waterpik’s new launch contains features such as a patented whitening infuser, 10 pressure settings, 90 seconds of water capacity, a removable and dishwasher safe reservoir, in-handle water flow control, and a swivel-handle hose for improved access in hard to reach teeth surfaces.
The product removes up to 99.99% of all plaque from treated areas, improves gum health, helps prevent future tooth decay, is safe for teeth and gums and has been accepted by the American Dental Association, the company said.

The Waterpik Whitening Flosser is available for purchase online and in mass-market retailers for the suggested retail prices of $79.99 to $99.99 and comes with a three- year warranty. Users also may download the Waterpik 14 Day Challenge app, which will be available in March to receive information on how to create healthy teeth cleaning habits.

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Ouai revamps hair, unveils new launch

BY Gisselle Gaitan

Ouai, the line created by Jen Atkin, hairstylist to celebrities such as Kim Kardashian-West, Katy Perry, Jessica Alba and Jennifer Lopez among others has added a new product to its portfolio. The hair care brand announced that it has updated its Smooth Spray with a new name and formulation. The multi-tasking, leave-in hair mist, with thermal protection, is now known as the Leave In Conditioner.

Ouai’s latest launch conditions, detangles and leaves hair smooth, shiny and manageable while taming flyaways and nourishing tresses dry ends. The Leave In Conditioner is formulated with:

  • An amino acid blend to strengthen and fortify hair structure.
  • Tamarind Seed Extract which is the natural equivalent to Hyaluronic Acid and promotes hydration while supplying a moisture barrier for hair.
  • Panthenol and Vitamin E which hydrate, condition and protect tresses against future breakage.
  • Hydrolyzed Proteins that protect against damage heat styling may cause.

Ouai’s Leave In Conditioner contains notes of bergamot, Italian lemon, Rose De Mai, magnolia, lily, blackberry, violet, cedar-wood, amber, patchouli, sandalwood, and white musk. This latest launch can be purchased on Ouai’s website and at Sephora for the suggested retail price of $26 for a 4.7 fl-oz. bottle.

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Crop Naturals, Creative Research Labs win DSN/ECRM Buyers’ Choice Awards

BY Seth Mendelson

Crop Naturals won the Drug Store News/ECRM Buyers’ Choice Award for its cosmetics and skin care lines during ECRM’s recent Cosmetics, Fragrance & Bath EPPS. Creative Research Labs won for its Jesse’s Girl liquid gloss.

The two companies were selected from dozens of entries in the award program, samples of which were displayed in the ECRM hospitality area during the EPPS meetings. Buyers cast their votes based on product innovation and packaging.

Victoria, Australia-based Crop Natural’s line of cosmetics and skin care products is based on the company’s belief that all skin is naturally beautiful and is best treated that way. The products use dermatologically tested and approved formulations, and certified organic and naturally-derived ingredients that are not tested on animals or harmful in any way, along with sustainable packaging and manufacturing processes.

The Crop Natural team has decades of combined experience in research, product development and design, and have devoted themselves to developing premium, high performing, natural products that deliver on their promise and reveal truly healthy skin.

Oxford, N.C.-based Creative Research Labs has developed the Jesse’s Girl brand to appeal to the fashion-forward but budget-conscious millennial market with top-quality, on-trend products free of high-end price tags. Its focus on social media through such platforms as Facebook and Instagram has boosted the brand’s appeal with millennial shoppers, according to the company.

The Jesse’s Girl line of GlowStix holographic lip glosses employ liquid crystal technology combined with holographic effects to create a product that not only looks unique in the package, but also is developed to be stunning when worn alone or in combination with other lip colors as a base. The expanded GlowStix line includes six new colors and retails for $9.95 each.

“Crop Naturals and Creative Research Labs are two examples of the suppliers developing innovative products that help retailers build unique assortments that differentiate their stores in the market,” said Lisa Carrillo, senior vice president of beauty Care, at ECRM. “We congratulate them on winning the Buyers Choice Awards.”

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