BEAUTY CARE

Walgreens, The Skin Cancer Foundation kick off sun safety education program

BY Antoinette Alexander

Walgreens is helping to remind the public to stay sun-safe this summer by joining The Skin Cancer Foundation’s national mobile education program.

“As people spend more time outside enjoying their favorite summer activities, it’s especially important to remember that the sun’s rays can be very harmful if the proper precautions are not taken,” said Joe Hartsig, chief merchandising officer, Walgreens. “Walgreens is proud to join The Skin Cancer Foundation to heighten awareness around the need for prevention, and to bring outdoors the caring expertise we deliver every day in our stores in the community.”

The Destination: Healthy Skin Program, which is a national effort to educate the public about the importance of effective sun protection for skin cancer prevention and the importance of early detection, kicked off Tuesday in New York City. The program features a customized RV with two private exam rooms where local dermatologists volunteer their time to provide free full-body skin cancer screenings.

In addition to New York City, Walgreens will participate in Destination: Healthy Skin events in Miami, Houston, Denver and Chicago in June and July.

At the events, Walgreens will host interactive skincare experiences featuring specially trained Walgreens beauty consultants and pharmacists. These experts will be on-site to distribute sunscreen samples, educate visitors on the importance of sun protection, provide recommendations for sunburn treatment and talk with people about possible photosensitive effects of certain prescription medications.

Walgreens is also encouraging program participants to share their sunscreen knowledge by taking part in a social media activity called, “Show Us Your Sunscreen Face.” Visitors will receive samples of Walgreens sunscreen and are encouraged to apply it in a creative way, such as the “lifeguard nose.” Participants can then take a photo of their “sunscreen face” and share with their friends using a special hashtag.

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