BEAUTY CARE

Walgreens, The Skin Cancer Foundation kick off sun safety education program

BY Antoinette Alexander

Walgreens is helping to remind the public to stay sun-safe this summer by joining The Skin Cancer Foundation’s national mobile education program.

“As people spend more time outside enjoying their favorite summer activities, it’s especially important to remember that the sun’s rays can be very harmful if the proper precautions are not taken,” said Joe Hartsig, chief merchandising officer, Walgreens. “Walgreens is proud to join The Skin Cancer Foundation to heighten awareness around the need for prevention, and to bring outdoors the caring expertise we deliver every day in our stores in the community.”

The Destination: Healthy Skin Program, which is a national effort to educate the public about the importance of effective sun protection for skin cancer prevention and the importance of early detection, kicked off Tuesday in New York City. The program features a customized RV with two private exam rooms where local dermatologists volunteer their time to provide free full-body skin cancer screenings.

In addition to New York City, Walgreens will participate in Destination: Healthy Skin events in Miami, Houston, Denver and Chicago in June and July.

At the events, Walgreens will host interactive skincare experiences featuring specially trained Walgreens beauty consultants and pharmacists. These experts will be on-site to distribute sunscreen samples, educate visitors on the importance of sun protection, provide recommendations for sunburn treatment and talk with people about possible photosensitive effects of certain prescription medications.

Walgreens is also encouraging program participants to share their sunscreen knowledge by taking part in a social media activity called, “Show Us Your Sunscreen Face.” Visitors will receive samples of Walgreens sunscreen and are encouraged to apply it in a creative way, such as the “lifeguard nose.” Participants can then take a photo of their “sunscreen face” and share with their friends using a special hashtag.

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Target upgrades the men’s grooming aisle

BY Gisselle Gaitan

On the heels of expanding its beauty aisle with the addition of several brands to be sold on its shelves, Target is now setting its sights on giving the men’s grooming aisle a bit of a makeover.

The company announced that its focus would be on investing in new products, rends and services that elevate the department. Part of those refocusing efforts involves introducing a new in-store experience in men’s grooming across 11 of its locations, with plans to update the department in 80 more locations by the end of the year.

“Guys are more style savvy and selective than ever and they spend a considerable amount of time researching products before they make a purchase, which is why we’re upping our game with the assortment and experiences we’re creating just for men” Mark Tritton, executive vice president and chief merchandising officer at Target, said. “By doubling down on our men’s grooming offerings and elevating the experience, we’re giving our male guests even more reasons to choose Target.”

More than 600 products will be featured in the new men’s’ selection from such brands as Harry’s, Beardbrand, BYRD, Cremo, Maestro’s Classic, Pacinos and more. In addition to adding several brands, accessories like hats and wallets from Goodfellow & Co. will also be featured in the aisle.

Items in Target’s new men’s grooming selection range from $1.49 to $199.99, can be shopped online and will be available in 11 locations with plans to roll out to 80 more stores by the end of the year.

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YouCam Makeup intros on-demand beauty advisors

BY Gisselle Gaitan

YouCam Makeup’s parent company, Perfect Corp., announced the launch of the app’s new on-demand, augmented reality Beauty Advisor 1-on-1 experience.

The New York City-based company’s latest innovation implements its technology to be used for personalized video consultations with beauty experts from across the country. App users within the United States are invited to call and connect to professional beauty advisors for real-time AR look and product try-ons.

“We are thrilled to officially invite users to experience YouCam’s unique on-demand Beauty Advisor service,” Alice Chang, CEO of Perfect, said. “This highly interactive feature continues to elevate and enhance the customer beauty journey and revolutionize the traditional beauty consultation experience.”

To ensure an authentic and helpful experience, the company recruited and hand-selected a team of professionals with extensive retail beauty experience to fill the Beauty Advisor shoes, the company said.

Once a user connects via video chat, which can be found in the app, the advisors can display looks and products virtually, on themselves or on the caller’s face. Beauty advisors will provide insights, product recommendations, beauty tips and help users find and shop for products directly.

YouCam’s on-demand Beauty Advisor service is now available for free and is open to those in the United States seven days a week from 3 pm to 9 pm ET.

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