Crowdsourced and consumer-driven beauty brand Volition announced that it will be hitting Sephora shelves across the nation with two of its best-selling products and one new launch.
The line, which is free of sulfates, phthalates, parabens, nitrates, coal tar, formaldehyde, BHA and BTA, also is cruelty-free. Two fan-favorite products to launch at the retailer include:
The Turmeric Brightening Polish for Face and Body, which is formulated to addresses many of today’s skin concerns. The multi-purpose polish features turmeric to brighten, smooth and soften skin, sandalwood to tone and olive oil for hydration, Volition said. The scrub also reduces the appearance of fine lines, wrinkles and comes in a 4-oz. size that retails for $38; and
Helix AM/PM Eye Gel, which improves hydration, depuffs and smoothes skin. It features key such ingredients as snail mucin that Volition said improves the appearance of firmness, fine lines and wrinkles, allatonin, collagen and elastin for anti-aging benefits. The gel also helps rehydrate and renew the eye area and comes in a 0.5-oz. jar that retails for $52.
“I’m so inspired by the movement among women today to work together and empower each other. Volition Beauty is one of those examples where women are collaborating to express themselves and develop products to address real concerns — not those dictated to us by an industry that’s still largely shaped by a stereotypical notion of beauty,” Volition innovator Anuradha K., who created the product, said. “The idea for my turmeric face and body scrub draws from an ancient skin care ritual from India that women use to this day. It’s an all-in-one product that every woman can use to help their skin stay soft, supple and healthy.”
The latest addition to the Volition line that will launch at the retailer is the Prismatic Luminizing Shield SPF 50. The product contains a weightless, breathable formula with a natural scent that the company said provides broad-spectrum sun protection with titanium dioxide, zinc oxide and octinoxate. Also included are kiwifruit water and ku shen root to extract treat age spots and brighten skin, licorice extract which diminishes the look of dark spots, sodium hyaluronate that delivers moisture and an instant plumping effect and peptide to minimize pores and the appearance of fine lines and wrinkles. The product must be applied over the entire face 30 minutes before sun exposure and comes in a 1-oz. size that retails for $35.
“As a beauty editor, I’ve learned two hard and fast truths: 1) There are no rules. 2) Except for the one where you must absolutely wear SPF at all times. For most of us, it’s the Achilles heel of skincare. I wanted to create something elegant and skin- enhancing, above and beyond sunscreens that merely do their jobs but nothing more.” Prismatic Luminizing Shield SPF 50 creator Aja A. said.