Target upgrades the men’s grooming aisle
On the heels of expanding its beauty aisle with the addition of several brands to be sold on its shelves, Target is now setting its sights on giving the men’s grooming aisle a bit of a makeover.
The company announced that its focus would be on investing in new products, rends and services that elevate the department. Part of those refocusing efforts involves introducing a new in-store experience in men’s grooming across 11 of its locations, with plans to update the department in 80 more locations by the end of the year.
“Guys are more style savvy and selective than ever and they spend a considerable amount of time researching products before they make a purchase, which is why we’re upping our game with the assortment and experiences we’re creating just for men” Mark Tritton, executive vice president and chief merchandising officer at Target, said. “By doubling down on our men’s grooming offerings and elevating the experience, we’re giving our male guests even more reasons to choose Target.”
More than 600 products will be featured in the new men’s’ selection from such brands as Harry’s, Beardbrand, BYRD, Cremo, Maestro’s Classic, Pacinos and more. In addition to adding several brands, accessories like hats and wallets from Goodfellow & Co. will also be featured in the aisle.
Items in Target’s new men’s grooming selection range from $1.49 to $199.99, can be shopped online and will be available in 11 locations with plans to roll out to 80 more stores by the end of the year.
YouCam Makeup intros on-demand beauty advisors
YouCam Makeup’s parent company, Perfect Corp., announced the launch of the app’s new on-demand, augmented reality Beauty Advisor 1-on-1 experience.
The New York City-based company’s latest innovation implements its technology to be used for personalized video consultations with beauty experts from across the country. App users within the United States are invited to call and connect to professional beauty advisors for real-time AR look and product try-ons.
“We are thrilled to officially invite users to experience YouCam’s unique on-demand Beauty Advisor service,” Alice Chang, CEO of Perfect, said. “This highly interactive feature continues to elevate and enhance the customer beauty journey and revolutionize the traditional beauty consultation experience.”
To ensure an authentic and helpful experience, the company recruited and hand-selected a team of professionals with extensive retail beauty experience to fill the Beauty Advisor shoes, the company said.
Once a user connects via video chat, which can be found in the app, the advisors can display looks and products virtually, on themselves or on the caller’s face. Beauty advisors will provide insights, product recommendations, beauty tips and help users find and shop for products directly.
YouCam’s on-demand Beauty Advisor service is now available for free and is open to those in the United States seven days a week from 3 pm to 9 pm ET.
Walmart adds beauty consultations via Hard Candy demo program
Hard Candy will be showcasing new products at Walmart stores throughout the nation as part of a new retailtainment program.
The beauty brand will be visiting 365 of the retailer’s locations across the United States and offering consumers a personalized makeup consultation. Two looks — Rock the Golden Glow for the day and Rock the Golden Glam for the night — will be demonstrated by utilizing such new products as:
- The Sheer Envy Hydrating Primer Mist, which is a coconut water infused primer mist that boosts hydration and works for up to 12 hours, leaving skin soft, smooth, supple and retails for $8;
- The Look Pro! Rose Gold Eyeshadow Palette, which contains shimmering eyeshadow shades, four professional brushes and retails for $10;
- The Be Bold Mascara, which comes in 10 bold or glitter shades that retail for $5;
- The Just Glow! Baked Trio, which features highlighting powders that come in four shades and retails for $9; and
- The Plumping Serum Lip Gloss, which is a gloss that volumizes, hydrates, delivers hyaluronic acid to plump skin, minimize the appearance of lines, comes in 24 sheer or full-color shades and retails for $6.
Hard Candy’s new retailtainment program launched on May 10 and will have demos throughout the month of May in Arizona, Arkansas, California, Colorado, Florida, Idaho, Montana, New Mexico, New Jersey, New York, Oklahoma, Oregon, Texas, Utah, Virginia and Wyoming locations.
The program will continue all year across the country in target Walmart locations.