Schick Intuition brings f.a.b. razor to market

BY Gisselle Gaitan

A new addition to the Schick Intuition family has hit retail shelves nationwide. The product is called f.a.b., which stands for forwards and backward. Each razor is designed to do exactly what the name suggests and shaves in both directions, according to the company.

Users are able to shave forward and back without having to lift the razor from the skin. Created with bidirectional blades, the top ones allow users to shave up, while the bottom blades shave downwards. Also featured within the product is Advanced Moisture Gel, which provides glide that allows the razor to move smoothly along the skin.

The product is available for purchase at mass, drug and grocery stores nationwide for the suggested retail price of $13.99, and will contain one razor and two refill cartridges. Intuition f.a.b. refill cartridges fill both Intuition f.a.b. handles and most Venus handles.


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