Rimmel London is bringing its products to the streets.
The beauty brand announced the launch of its (Street) Art of Beauty tour, which is an immersive, cross-country experience that invites consumers to celebrate their individuality.
Beauty fans will be able to experience an exclusive mobile salon that’s covered in graffiti created by the brand’s chief artistic officer, Indie184. The salon will feature a team of makeup artists that will help consumers perfect an edgy eye or bold lip with the use of such Rimmel products as Magnif’eye Eyeshadow Palettes, Scandaleyes Mascara and Stay Satin Liquid Lip, the company said.
The mobile salon will make stops in Los Angeles from Oct. 14 to 16; Las Vegas from Oct. 18 to 19; Phoenix from Oct. 21 to 22; Dallas from Oct. 26 to 27; Houston from Oct. 29 to 30; Tampa from Nov. 3 to 4; and Miami from Nov. 6 to 7.